News Update
Ecommerce roll up unicorn Mensa Brands acquires Kolkata based Estalon
-
ByTejika Bajaj | January 5, 2022
The e-commerce roll up unicorn Mensa Brands has recently acquired a Kolkata based leather based startup Estalon. This marks the fifteenth acquisition of the unicorn in the D2C segment just eight months post its launch in the market.
Estalon has stated that it intends to grow 5X by 2025 through this acquisition. The leather brand wishes to foray into the high-demand leather categories post this acquisition. The startup aims to leverage Mensa’s data based insights, digital marketing and expertise in enhancing operational efficiencies to power its growth.
Talking about the recent acquisition and their perception of the same, the founder of Esatalon, Mohammed Mobashir made a statement saying, “Mensa team’s expertise and enthusiasm will help expand the brand’s footprint and achieve the growth goals. We are focused on better serving existing customers and reaching new customers, by introducing new products, launching on new channels, and fine-tuning the customer experience.”
Launched in association with Mosay International, Estalon is a one-of-a-kind leather brand that specialises in creating various leather products such as ladies handbags, shoulder and shopping bags, rucksacks, men’s folios, organisers, wallets, key cases among others. The venture is majorly family owned and its portfolio includes small accessories such as rigger gloves, welding gloves and many more.
Also Read
-
-
Clean-label food brand Anveshan has raised Rs 150 crore (nearly $16 million) in a Series B funding round led by Vertex Ventures Southeast Asia & India. The round also saw participation from International Finance Corporation (IFC), Swiggy co-founder Sri Harsha Majety, and existing investors including Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt co-founders Aman Gupta and Sameer Mehta. Entrackr had exclusively reported the development last week. According to Entrackr’s estimates, the funding valued the company at over $90 million. The fresh capital will be used to strengthen manufacturing capabilities, accelerate product development, expand offline distribution, and deepen its digital presence. The company also plans to invest in sourcing infrastructure, procurement systems, quality assurance, and testing capabilities while expanding partnerships with micro entrepreneurs and traditional producers. Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan sells minimally processed food products including A2 bilona ghee, cold-pressed oils, raw honey, atta, and other traditional nutrition-focused products. The startup operates through a network of rural producers and micro entrepreneurs across the country. Anveshan claims to be operating at an annual revenue run rate of Rs 280-300 crore and is targeting Rs 1,000 crore in revenue over the next 24-30 months. The company plans to expand its atta portfolio, strengthen its owned digital channels, scale offline distribution, and continue investing in product innovation. For the fiscal year ended March 2025, Anveshan reported a 64.6% increase in operating revenue to Rs 77.08 crore from Rs 46.84 crore in FY24. Its losses widened to Rs 11.88 crore in FY25 from Rs 5.74 crore in the previous fiscal year....
Follow Startup Story
