Ecommerce roll up unicorn Mensa Brands acquires Kolkata based Estalon
- ByTejika Bajaj | January 5, 2022
The e-commerce roll up unicorn Mensa Brands has recently acquired a Kolkata based leather based startup Estalon. This marks the fifteenth acquisition of the unicorn in the D2C segment just eight months post its launch in the market.
Estalon has stated that it intends to grow 5X by 2025 through this acquisition. The leather brand wishes to foray into the high-demand leather categories post this acquisition. The startup aims to leverage Mensa’s data based insights, digital marketing and expertise in enhancing operational efficiencies to power its growth.
Talking about the recent acquisition and their perception of the same, the founder of Esatalon, Mohammed Mobashir made a statement saying, “Mensa team’s expertise and enthusiasm will help expand the brand’s footprint and achieve the growth goals. We are focused on better serving existing customers and reaching new customers, by introducing new products, launching on new channels, and fine-tuning the customer experience.”
Launched in association with Mosay International, Estalon is a one-of-a-kind leather brand that specialises in creating various leather products such as ladies handbags, shoulder and shopping bags, rucksacks, men’s folios, organisers, wallets, key cases among others. The venture is majorly family owned and its portfolio includes small accessories such as rigger gloves, welding gloves and many more.
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