AI-powered customer data platform, Blueshift, raised $ 30 million in funding led by US based Fort Ross Ventures and Avatar Growth Capital.

Existing investors including Softbank Ventures Asia, Storm Ventures, Conductive Ventures and Nexus Venture Partners also took part in the round. The funds secured will be utilized in accelerating Blueshift’s global growth.

Blueshift was founded in 2014 by former employees of Kosmix, a US-based social media data analytics firm that was acquired by Walmart.Blueshift’s newest board member Ratan Singh of Fort Ross Ventures said, “Our mission is to back category-leading companies that are poised to dominate a market. Blueshift clearly stood out to us as the leader in the enterprise CDP space, we are thrilled to partner with the Blueshift team as they accelerate the adoption of their SmartHub CDP platform.”

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