Cycling Culture Evolution: Cradiac’s Journey from Passion to Community

• ByStartupStory     |    January 12, 2024

In the fast-paced world of two-wheelers, where innovation meets adventure, Cradiac has pedaled its way to the forefront of the bicycle industry in India. Founded in 2017 by a group of passionate cyclists in their early 30s, Cradiac has redefined the cycling culture in the country, offering not just bikes but an entire experience. From Kid bicycles to MTBs to Electric and Premium bikes, this is a look into the changing culture of cycling in India with the founders of Cradiac.

Venturing into the diverse landscape of the Indian bicycle industry, Cradiac has emerged as a trendsetter, blending trendsetting designs with superior quality. The founders, having dedicated their prime years to building Cradiac, share insights into their journey.

How did Cradiac come into existence?

In a recent interview with the founders of Cradiac, the journey from the inception of the brand to its current standing as a frontrunner in the bicycle industry unfolded. The co-founders Jayakrishnan P & Jayaram Vishnu, now in their early 30s, reminisced about their college days, where their shared love for cycling laid the foundation for a venture that would redefine the cycling experience in India.

How does Cradiac position itself in the vast bicycle industry in India, and what specific segment did it decide to focus on?

The bicycle industry in India is vast, with an annual turnover of around 17 thousand crore rupees. With the Indian bicycle market projected to reach US$3.18 billion in revenue in 2024, and an expected annual growth rate (CAGR 2024-2028) of 5.30%, resulting in a projected market volume of US$3.91 billion by 2028, Cradiac recognizes the growing demand for high-quality, performance-driven bicycles. Cardiac, however, decided to focus on the adult cycling segment, with a keen eye on performance cycles such as Hybrid and MTB cycles. The rise of the premium bicycle sector in India has not gone unnoticed by Cradiac, as the founders recognized the growing demand for high-quality, performance-driven bicycles.

What are the notable trends observed in the types of bicycles and their target market, and how has Cradiac adapted to these changes?

Discussing the different types of bicycles and their target market, the founders highlighted the shift in trends. While there was a surge in demand for hybrid bikes during the work-from-home phase post-COVID, there’s now a noticeable shift towards school-going kids and adventure enthusiasts. Cradiac has adapted to these changes, aligning its product offerings with the evolving preferences of cyclists.

How has the demand for electric bikes evolved, and what specific market segments are these bikes catering to?

One notable trend in the industry is the increasing popularity of electric bikes, especially in congested urban areas. With a speed cap of 25 kilometers per hour, electric bikes offer a convenient and efficient mode of transportation, without the need for a license. The founders emphasized the significant growth in the electric bike segment, with a focus on urban professionals and even school-going kids.

How is Cradiac fostering a sense of community among cyclists, and what role does customer feedback play in shaping the brand’s offerings?

Cradiac’s commitment to customer satisfaction extends beyond selling bicycles. The founders discussed their efforts in building a community of cyclists. They emphasized the importance of feedback from the community, which not only helps in improving the products but also fosters a sense of belonging among cyclists. The community, comprising individuals passionate about cycling, has become a platform for sharing experiences, recommendations, and even job opportunities within the company.

What are Cradiac’s plans regarding premium bikes, and how does the brand envision the future of cycling in India?

As the conversation delved into premium bikes, the founders revealed their plans to introduce high-end models catering to enthusiasts seeking advanced features and customization options. The premium bike sector is witnessing a surge in demand, and Cradiac aims to address this by offering not just bikes but a personalized cycling experience.

What is Cradiac’s vision for the future, and how does the brand plan to provide better bikes at competitive price points?

Looking into the future, Cradiac envisions providing better bikes at competitive price points. The focus is on customization, allowing customers to tailor their bicycles to their preferences. The founders expressed their commitment to keeping up with changing trends in the industry, emphasizing the need for fashionable designs and diverse color options.

In the midst of these aspirations, the founders candidly shared insights into the challenges and rewards of entrepreneurship. Acknowledging the sacrifices made, including losing vacations and Sundays, they stressed the importance of keeping the company smooth and operational. The entrepreneurial journey, according to them, is about freedom of expression and the ability to shape their destiny.

As Cradiac continues to pedal forward in the Indian cycling landscape, it is not merely a brand selling bicycles. It is a community builder, an innovator, and a reflection of the changing culture of cycling in the country. From kids’ bicycles to premium models and electric bikes, Cradiac’s journey is a testament to the passion and commitment of its founders and a celebration of the vibrant cycling community they’ve cultivated.

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