ellementry Gains Financial Boost from She Capital to Expand Globally

• ByStartupStory     |    May 4, 2024

ellementry, a burgeoning homeware and gifting brand, has successfully closed its latest funding round, led by She Capital. This financial endorsement is set to fuel the brand’s expansion efforts, both domestically and internationally, along with enhancements in its product offerings and production capabilities.

Founded in 2018 by Ayush Baid and Riddhima Khandelwal, ellementry has carved a niche in the lifestyle sector with its unique handcrafted products available through both online and offline channels. With a presence in 16 stores across 13 Indian cities and robust online operations on platforms such as Amazon, Tata Cliq, and Myntra, ellementry is poised for significant growth.

Ayush Baid, Founder and CEO of ellementry, expressed his enthusiasm about the new partnership. “We are looking forward to this association and what it brings with it. Innovating and creating handcrafted homeware and gifting solutions for people to experience and appreciate. We can’t wait for more people to experience all that ellementry has in store,” he said.

With over 4 lakh orders completed and a customer base surpassing 250,000 since its inception, ellementry has established a substantial market footprint across 12 countries, including the USA, Europe, and the Middle East. The company has set an ambitious goal to double its customer base in the next 12 months.

The brand is also planning to launch new products in the textile and home decor sectors ahead of the Diwali festival season, backed by its in-house manufacturing capabilities which allow for the frequent introduction of new products to its already extensive collection of over 1000 SKUs.

Anisha Singh, Partner at She Capital, highlighted the strategic fit between ellementry’s mission and the investment philosophy of She Capital. “Ellementry’s dedication to design, functionality, and ethical practices aligns perfectly with the growing demand for conscious consumerism, particularly among women. We are confident that ellementry will become the leading destination for those seeking to create beautiful and sustainable homes,” she remarked.

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