BetterCommerce: A Headless Commerce Platform for Mid-level Retailers

• ByStartupStory     |    January 31, 2024

BetterCommerce is a digital commerce platform for mid-market retailers that addresses the limitations of their current technology investments. With a distinctive headless and modular approach, BetterCommerce empowers businesses to tackle pain points without the need for a complete overhaul.

Meet Vikram Saxena, the founder of BetterCommerce and an experienced player in the headless commerce field, takes us through his amazing journey and shares important lessons he learned while building BetterCommerce and expanding to new places.

The beginning

Vikram’s journey started with teaching Office 97 in 1998, eventually leading him to explore the world of computers. By 2007, he embraced entrepreneurship, crafting an Electronic Software Delivery (ESD) platform that transformed software distribution. Vikram’s philosophy resonates in his words: “Every challenge is an opportunity to innovate.”

Idea Behind the Start

Around 2014-2015, Vikram identified gaps in existing eCommerce solutions for mid-market retailers. His experiences in Germany, especially in developing a B2B commerce portal, fueled the vision for BetterCommerce—a platform aimed at empowering mid-size retailers with scalable, flexible, and powerful eCommerce solutions. BetterCommerce officially set sail in 2015.

What makes the difference? 

BetterCommerce stands out as a comprehensive digital commerce platform with a headless and API-first approach. Offering modules like PIM, eCommerce, CMS, OMS, Analytics, and Engage, it aims to elevate commerce into an experiential realm. Vikram emphasizes that commerce is more than transactions; it’s an experience, and BetterCommerce serves as the bridge for that elevation.

The Backbone of BetterCommerce’s Innovation

In the journey of BetterCommerce, the unsung heroes are its team—a small but diverse group contributing significantly to growth and innovation. Vikram highlights that innovation is a team sport, with each member adding a unique note to the symphony of success.

Challenges & Milestones

BetterCommerce navigated challenges in sales, technology adoption, and market positioning. Vikram’s strategic approach addressed gaps in sales and marketing, laying a robust foundation for future growth. Challenges, according to Vikram, refine the company, transforming ideas into innovations.

The future of BetterCommerce

BetterCommerce envisions a 5X growth in the next two years, with plans to enter new markets and establish a partner ecosystem. The goal is to make enterprise technology accessible to mid-market retailers, ushering in an era where innovation doesn’t necessitate an enterprise budget.

BetterCommerce in India

Vikram emphasizes the need for India to embrace concepts like Headless and Composable Commerce, focusing on superior customer experiences and the rise of Direct-to-Consumer (D2C) models. According to him, those who embrace change will lead the way in the future of commerce.

The journey till now

BetterCommerce’s success echoes in customer stories like The Fragrance Shop and FFX. Overcoming challenges, it continues to evolve, providing end-to-end solutions for businesses. As Vikram states, “Our success is measured by the success of our clients; we grow when they grow.”

Proudly bootstrapped, BetterCommerce symbolizes self-sufficiency and a commitment to organic growth. Vikram asserts that growth rooted in sustainability is the foundation for long-term success.

In the spirit of mentorship, Vikram Saxena’s advice to aspiring entrepreneurs is simple yet profound—focus on real-world solutions, stay adaptable, and commit to continual learning. Address challenges head-on and foster a culture of innovation for long-term success.

BetterCommerce is dedicated to creating the future of e-commerce solutions. The goal is to help retailers and brands grow and reach their business goals. The time isn’t far to witness the change in how online shopping works, with BetterCommerce making it more flexible and innovative for mid-sized businesses.

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