One-stop-shop for lead prospecting | Learn how Leadzen.ai integrates AI for prospect updating

• ByStartupStory     |    March 23, 2023

Malhar Lakdawala in an exclusive interview with Startup Story shares how his company Leadzen.ai is the most intelligent prospecting tool in today’s digital world. Their AI-powered real-time engine doesn’t just track, collate and disseminate data, it also helps leverage that data in the most efficient way possible. 

Know the company

Leadzen.ai is a lead generation software that automates the lead generation process by collecting information about leads and prospects from various platforms such as Google, Facebook, LinkedIn, YouTube, Twitter, and Instagram. 

Malhar says, the information collected is used by brands for lead nurturing and converting them into loyal customers. 

He further adds, Leadzen.ai works differently for each platform to ensure a seamless experience. They work round-the-clock to deliver measurable impact for clients and have a personalised approach to understand clients’ businesses, customers, and goals for reliable lead generation services in India.

For Malhar, data analysis is crucial for converting leads into loyal customers, and thus Leadzen.ai provides lead generation services that filter out potential prospects and categorise leads based on priority. 

Leadzen.ai is a B2B lead generation tool and provides businesses with a range of features to capture qualified leads from various channels, such as inbound, outbound, and email marketing. By automating the lead generation process, Leadzen.ai allows businesses to focus on developing campaigns rather than manually inputting data. They offer a demo to showcase how their lead generation tools can help businesses grow.

Drive to do something unique

Malhar from his past entrepreneurial experience, observed several challenges in the marketing and sales sectors. One major identified was the scarcity of reliable data in the Indian subcontinent, making it difficult to target potential customers effectively. 

To address this problem, Malhar and his team developed an AI-based platform that cross-checks information from over 30 sources, ensuring accuracy. 

Leadzen.ai, the company claims, enables marketers and sales professionals to save up to 40% of their time that is typically spent searching for suitable leads.

Moreover Malhar points out that the demand for a product like Leadzen.ai probably arose due to the growing significance of digital marketing, particularly since the mid-2010s when many businesses began embracing online tactics to engage their desired market. 

“Since its establishment in September 2020, Leadzen.ai has gained considerable momentum, catching the eye of investors and B2B clients. Through its inventive technology and a focus on meeting customer needs, the company has rapidly positioned itself as a pioneer in the field of lead generation and sales automation”, he added. 

Products and services

Malhar explained, Leadzen.ai offers various features to help users obtain verified and comprehensive leads in real-time. 

These features include bulk search, where users can retrieve a plethora of information, including verified email addresses and phone numbers. Other features include, prospect search feature helps users get detailed information on individuals from a specific company or prospect. The engagement module helps users get started with email, WhatsApp, and LinkedIn marketing campaigns. 

Its real-time leads feature offers real-time updates on leads of recently funded companies, angel investors, active investors, MSME companies, and more.

Malhar says he faces competition from several companies within the lead generation and marketing automation space. Some of these competitors include Apollo.io, Easyleadz.com, Slintel.co.

Although Leadzen.ai operates in a highly competitive market with established companies offering lead generation and marketing automation services, it stands out from the crowd with its AI-driven strategy, easy-to-use platform, customizable lead scoring system, and cost-effective pricing, said Malhar.

Malhar says moreover Leadzen.ai maintains a healthy and productive work environment and prioritise open communication. 

There are clear expectations, recognition of achievements, encourage work-life balance, and addressing conflicts constructively, which has helped them to improve organisational culture.

The road ahead

Leadzen.ai has experienced significant growth since its launch in September 2020, with over 130 clients currently utilising its services. 

The company has also secured contracts with international clients, further bolstering its success. Given this positive trajectory, Leadzen.ai is optimistic about its future prospects in the industry.

Leadzen.ai has ambitious expansion plans for the next five years that include entering new markets in Europe and Asia.

Company wants to develop new AI features such as lead scoring, nurturing, and sales automation. Moreover focus will be given in enhancing customer support with live chat, phone support, and 24/7 availability. 

The company will also focus on boosting marketing and advertising efforts through social media, online advertising.

Malhar says the goal is to become the top platform for lead generation and sales automation for businesses of all sizes and increase its customer base and revenue.

Malhar concluded by sharing some food for thoughts for budding entrepreneurs , he said to succeed in B2B lead generation, it’s important to understand your target market, build relationships, embrace technology, and prioritise data and analytics. 

Moreover, be patient and persistent, and never stop learning, as this field like any other field requires a lot of hard work and perseverance, he said.  

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