Give words to your thoughts | Learn how Apna Writer prefers humanised high quality content over AI tools

• ByStartupStory     |    February 27, 2023

Sravani Sundeep in an exclusive interview with Startup Story shares the growth graph of her content writing agency, Apna Writer that helps individuals and businesses with their content needs. Regardless of the nature or size of the organisation, people count on Apna Writer to create quality and engaging content. Apna Writer serves as a one-stop shop for all the content requirements.

Know the company

Apna Writer operates from Thiruvananthapuram, Kerala. Sravani exclaimed Apna Writer as a ‘customer focussed’ content writing service provider. The team of professionals are compassionate and committed to create well researched, knowledge driven, unique and engaging content for its clients.

Sravani mentioned that the company holds experience of more than 5 years in the market which has exposed and given diverse experiences to the company. At Apna Writer, we convert brands ideas into content which expands brand’s outreach in the market and ultimately to their growth, she added.

Apna Writer feeds to every requirement of customers which includes copywriting, product descriptions, press releases, email newsletter writing, website content writing, technical writing and various other services.

Currently they are working with startups, Saas, e-commerce, finance and healthcare websites. 

Pursuit of Perfection

Sravani says that Apna Writer follows a 3 step-strategy. Firstly they ask enough questions from their customers to know all the needs and requirements.Then the team focuses on curating well researched, SEO optimised content which helps the clients to get better results for their online SEO campaigns. Lastly the company ensures that the tailored content is plagiarism free and stands out in the market with its authenticity.  

Apna Writer has successfully served 350+clients covering 800+projects.

Industry size and market dynamics

Sravani identifies that the global content writing market has increased at a substantial rate of 15%, currently holding the value of 400 billion dollars and is likely to grow.

She said, Covid-19 had turned out to be a blessing in disguise. As brands went online, focus shifted to increase presence on social media platforms thus demand for content writers shot up.

Sravani proudly said that her company which she started in 2020 hit a 1 crore revenue within a year.

She further remarked that competition is neck to neck in a market where some companies use unethical ways to fetch market share by reducing the prices of their services to considerable amounts. 

Due to the wave of digitisation and evolving work from home culture, the demand is matching with supply as companies can hire content writers from any part of the world, get access to regional content and increase their outreach.

Sravani says that the world is betting on India. Due to the diversity of India and numerous regional dialects, brands are looking for remote content writers who can bring their regionality and culture in the writing, which helps brands to increase their reach in tier 1 and tier 2 cities. 

Pushing the boundaries

Sravani points out that content writing is not a cake walk, one has to continuously keep up with the trends, keep searching for new ideas and using creativity to tailor an engaging content.

Today the market space is bombarded with fake news, misinformation and disinformation thus curating content which is original and good quality is a headache.

These days a buzz word which is spreading like wildfire is ChatGPT and other AI enabled tools which claim to write anything under the sun from thesis to completing your maths homework. But Sravani shows her confidence that AI cannot replace human content writers which brings an emotional quotient in their writings which AI enabled tools can never do.

Mantra for success

Sravani will continue putting her best efforts and intentions in running Apna Writer. She says her goal is and will remain to satisfy customers every need and provide engaging and valuable content.

She will keep hiring writers who carry a rational and humanist view that will reflect in their writings which Chatbots can never do, she added.

Sravani will remain committed to provide customised services, content which matches with core business ideas of her clients and curate a content which is simple and in conversational tone so that it can strike a chord with its readers.

She says the content market is evolving rapidly and her company will move forward keeping quality as a focus point for growth and continue producing high quality, humanised content at cost-effective structure.

Sravani concluded herself by sharing some food for thoughts for budding content writers to remain consistent, polish language and vocabulary. She says the quality of an incredible content writer is research proficiency, so before donning a writer’s hat know your target audience and create a vivid understanding of SEO.

Content writing demands a lot of hard work and perseverance. It requires discipline and skillfulness. Thus time, patience, and practice will eventually polish your skills and imbue the vital qualities to become a great content writer, she said.  

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