A Road Trip Through South Africa Inspired This Indian Entrepreneur to Build SHIPRAZOR

• ByStartupStory     |    May 13, 2026

Most founders discover opportunities in boardrooms, Sahil Affriya found his on a road trip to South Africa.

What began as a personal visit quickly turned into something more. Having already witnessed India’s e-commerce boom reshape consumer behaviour and retail infrastructure over the years, Sahil immediately recognised similar patterns emerging in South Africa, a rapidly growing digital commerce market with one major gap hiding beneath the surface.

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