Personal care brand Nat Habit raises $4 million in funding led by Fireside Ventures

• ByStartupStory     |    April 21, 2022

Direct-to-customer, personal care brand, Nat Habit raised $4 million inSeries A funding led by early stage venture fund, Fireside Ventures, with participation from a slew of existing investors. 

Its existing investors include Surge Ventures (Sequoia), Whiteboard Capital and angel investors including Spencer’s Retail & Nature’s Basket managing director Devendra Chawla, Neeraj Kakkar, chief executive of Hector Beverages which makes Paper Boat drinks, Snapdeal chief executive Kunal Bahl and Yoga Bar co-founder Suhasini Sampath.

As per the agreement, Fireside Ventures grabs the seat in the board of Nat Habit, with the existing angel investors leaving the board.

Founded by Swagatika Das and Gaurav Aggarwal in 2019, the natural-ayurveda brand offers a wide range of personal care products such as hair oils, masks, scrubs and face creams, using the glorious, ancient Indian wisdom. The product catalog also includes home remedies such as dasabuti hair oils, ubtans, scrubs, face packs, moisturizers, hair masks, and other skin, hair and bath products.

The company has utilized social media platforms Instagram and Facebook to sell products through its website, from which it generates 90% of its revenue. It has recently made its presence in other ecommerce platforms, such as Amazon, Meesho, Flipkart and Tata Cliq. 

The company intends to use the newly infused funds to scale up its online presence on other ecommerce platforms, as well as the offline stores. It also plans to introduce new product categories to its product catalog and the marketing of the existing and new products. The startup aims to invest in research and development to increase the shelf life of its products, which are made of natural ingredients. The funding will also be used to hire new talent for growth and expansion.

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