Unwind Mind the portfolio startup of Marwari Catalysts’ has raised Rs 2 crore at Rs 15 cr valuation
- ByStartupStory | June 15, 2022
Unwind Mind has completed its pre-seed investment round, raising Rs 2 crore at a valuation of Rs 15 crore with the involvement of strategic investors Yogesh Chaudhary and Marwari Catalysts’. Unwind Mind is a direct-to-consumer (D2C) enterprise that aims to penetrate the D2C fashion market. Furthermore, the business will utilise the funds to help it penetrate and dominate the D2C fashion super-specialized segment.
The D2C ecosystem in India is rapidly expanding as a result of reasons such as an increase in first-time internet users and changing consumer expectations, which include a willingness to try new items and a preference for personalised and direct interactions with marketers.
Surendra Rajpurohit, Founder and CEO of Unwind Mind stated that India’s D2C business has been vibrant thanks to multiple successful companies. The sector is expected to reach a $100 billion addressable market by 2025. Furthermore, the pandemic has highlighted the importance of a D2C business model. As a result, horizontal and vertical e-commerce players, social media marketing, and logistical possibilities have emerged.
Sushil Sharma, the founder and CEO of Marwari Catalysts’ said that their experience in consumer tech has been spectacular following two portfolio startup acquisitions in consumer-tech categories in the past year, and we’re quite enthusiastic about the market. The robust Internet ecosystem and developing client acquisition techniques have made new business models possible, resulting in the birth of the D2C distribution channel. India is seeing a surge in direct-to-consumer businesses across all categories, and the sector is likely to grow dramatically in the coming years.
Yogesh Chaudhary, Founder of Jaipur Rugs and Investor at Unwind Mind stated that India is undoubtedly making a mark with the massive D2C disruption. With the pandemic hastening the digital transition and sparking the D2C/eCommerce tipping point, Indian businesses now have a greater opportunity to expand their consumer base through digital penetration, followed by delivering a diversified but solution-based product range.
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