Physics Wallah makes two new acquisitions

• ByStartupStory     |    October 13, 2022

venture for online education Recent Breakthrough Physics Wallah has acquired Altis Vortex, a producer of test-preparation books, and PrepOnline, an online learning platform for the National Eligibility cum Entrance Test (NEET).

The purchase price numbers weren’t made public. The purchases were made at a time when Physics Wallah was looking to expand regionally, build its leadership team, and enter more recent test preparation categories. This year, Physics Wallah plans to hire fresh acquisitions.

Cofounder Prateek Maheshwari told that the company is also setting aside $20 million from the most recent round for acquisitions this year.Alakh Pandey and Maheshwari’s Physics Wallah, which was established at the start of the Covid-19 pandemic in 2020, raised $100 million from Westbridge and GSV Ventures in June at a post-money valuation of $1.1 billion.

As it looks at novel ways of delivering online information for exam aspirants and improves its teaching infrastructure, the acquisition of PrepOnline will assist Physics Wallah in strengthening its position in the NEET category.

In August, the business purchased FreeCo, an edtech company that eliminates doubts. A business component of Physics Wallah delivers books and study materials.The edtech unicorn, or private enterprises with a valuation of $1 billion or more, will be able to strengthen its content vertical with Altis Vortex as it seeks to offer a variety of book titles and study materials for its students.

“Six months after our launch, we collaborated with PrepOnline, and the two businesses developed together. Fundamentally, we were considering original ways to produce content (for test preparation), particularly for the NEET market, Maheshwari said ET. “So, we considered these acquisitions in order to boost our content division. For the exam preparation market, we want to become the most economical online book seller. Additionally, we plan to open a store for general consumers after Diwali.

Vivek Gaur and Manish Kumar launched PrepOnline and Altis Vortex, respectively, in 2019 and 2015.Gaur will join Physics Wallah as its chief growth officer as part of the agreement.With PrepOnline ceasing to be a distinct brand going forward, its almost 400,000 followers on YouTube will also be diverted to Physics Wallah’s brand assets.

According to Maheshwari, Physics Wallah intends to expand into the skill-building industry and more recent test preparation niches including banking exams and the Common Admission Test (CAT).

“We are aiming to have better entrepreneur leadership in place, therefore our acquisition thesis is more toward acqui-hiring. As we build, we are thinking about improved content creation areas or the lacking parts in those categories because we are also entering into many exam categories. He remarked, in reference to potential acquisitions, “We are trying to go worldwide and would look at international assets as well.

Students who are preparing for the NEET, JEE Mains, and board exams can take advantage of Physics Wallah’s comprehensive learning sessions. The company entered the offline learning market in June of this year when it opened its PW Vidyapeeth centre in Kota, Rajasthan.

Exams like the NEET and Common University Entrance Test can be prepared for online with PrepOnline (CUET). Exams including the Graduate Aptitude Test in Engineering (GATE), Union Public Service Commission (UPSC), Staff Selection Commission (SSC), NEET, and CUET, among others, are covered by Altis, a publisher of more than 150 books.

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