Nat Habit Secures $10.2 Million in Series B Funding Round Led by Bertelsmann India Investments

• ByStartupStory     |    December 12, 2023

Natural personal care direct-to-consumer (D2C) firm Nat Habit has successfully raised $10.2 million in a Series B funding round, with Bertelsmann India Investments leading the investment. The round saw participation from existing investor Fireside Ventures, as well as Amazon India Fund, Mirabilis Investment Trust, Sharrp Ventures, and others.

This funding follows Nat Habit’s Series A round in April 2022, where the startup secured $4 million. The newly acquired capital from the Series B round is earmarked for various growth initiatives, including expansion into new product categories, entry into the offline segment, research and development efforts, and talent acquisition, according to a statement released by the company.

Nat Habit also revealed plans to allocate $2 million for providing exits to early investors, without disclosing specific investor names. Early backers of the startup include Surge Ventures, Titan Capital, Whiteboard Capital, and angel investors like Neeraj Kakkar, Devendra Chawla, and Suhasini Sampath.

Established in 2019, Nat Habit focuses on the beauty and wellness sectors, offering products such as moisturizers, hair oils, facewash, and ubtans. The company distributes its products through its official website and popular e-commerce platforms like Amazon and Flipkart. Notably, direct sales constitute approximately 55% of Nat Habit’s total sales.

With a customer base of nearly 1.4 million and a daily shipment of 15,000 units, Nat Habit emphasizes its reach in tier I and II cities, which make up over 70% of its user base. The company discloses that it is currently achieving an Annual Recurring Revenue (ARR) of Rs 82 crore.

In terms of financial performance, for the fiscal year ending in March 2023 (FY23), Nat Habit reported revenue of nearly Rs 40 crore. However, there was a recorded loss of Rs 17.6 crore, as revealed by startup data intelligence platform TheKredible.

Looking ahead, Nat Habit has set ambitious goals, outlining plans for expansion and comprehensive growth with the aim of achieving an ARR of Rs 350 crore within the next 24 months.

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