Apple CEO Tim Cook opens second store in India at Saket, Delhi
- ByStartupStory | April 20, 2023
Apple CEO Tim Cook has opened the second Apple Store in Delhi’s Saket area, following the recent launch of the Apple store in BKC, Mumbai. The Apple Saket store features a distinctive barricade design inspired by Delhi’s historic gates, symbolizing different eras in the city’s rich history. This development is likely to generate significant buzz in the region and attract a large number of customers to the store.
Apple has opened its second store in India at Saket, Delhi, featuring a unique curved storefront and white oak tables displaying Apple’s products and accessories. The store also boasts a feature wall made in India, adding to its local appeal. The store includes a designated Apple Pickup station for online orders, offering customers the convenience of collecting their purchases at their leisure. Deirdre O’Brien, Apple’s Senior Vice President of Retail, expressed excitement about the launch and the team’s enthusiasm to engage with the local community and help customers explore their creativity with Apple’s products and services. This new store is expected to generate significant interest and traffic from customers in the region.
At the new Apple Saket store in Delhi, customers can book appointments at the Genius Bar to receive technical and hardware assistance, ranging from device setup to Apple ID recovery. In addition, the store will host a regular “Today” session, providing customers with inspiration and education over a roundtable setup. This session is open to local photographers, musicians, artists, and other talents who can benefit from the discussions. With these features, the store aims to provide comprehensive support to customers and foster a creative community. This unique offering is likely to attract a significant number of customers looking to enhance their Apple experience.
Similar to the Apple store in BKC, the newly launched Apple Saket store will run entirely on renewable energy. Apple has been making significant strides in India, such as establishing official stores and hiring local talent. According to Rajeev Chandrashekhar, the Minister of State for Electronics and Information Technology, the Apple ecosystem has generated over 100,000 jobs in India, with a significant portion of the assembly workers being women. This highlights Apple’s commitment to supporting the local economy and promoting gender diversity in the workforce. The launch of the new Apple store in Saket is expected to further enhance these efforts and drive more job creation in the region.
Apple celebrated its 25th year in India with impressive sales of $6 billion, primarily driven by the iPhone. The production of iPhones in India tripled to $7 billion in FY23, reflecting Apple’s commitment to boosting the local economy. CEO Tim Cook has expressed bullishness about the Indian market, as evidenced by Apple’s recent reshuffling of its leadership team to prioritize India. In addition to Apple, its vendors have been actively investing and hiring in India. Foxconn plans to invest $500 million in its India unit and an additional $200 million in its Telangana plant for Apple Airpods. Meanwhile, Apple’s contract manufacturer, Salcomp, is on a hiring spree and aims to double its workforce to 25,000 by 2026. With such significant investments, India is poised to become a key market for Apple and its vendors.
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