Cuisine brand MasterChow raises Rs3.5 crore in seed round.
- ByStartupStory | December 15, 2021
Asian cuisine brand MasterChow, has raised Rs 3.5 crore in a seed round led by WEH Ventures. The round also saw participation from prominent angel investors such as Aditya Singh and Ravi Shroff. The funds, according to the company, will be used to further invest in its manufacturing capabilities, product development, hiring new talent and geographic expansion plans.
Co-founder of MasterChow, Sidhanth Madan said in a statement, “We want to be the disruptor brand in the $3 billion ready-to-cook category specifically focusing on the Asian sauce and condiment market. The covid-19 pandemic has created a shift in consumer preferences for better quality products and for transparency with ingredient sourcing, which has been a great propeller for us.”
“Indians love Chinese & other Asian cuisines, however the reason people don’t venture to cook this at home regularly is because of the lack of high quality ingredients available in the market. We believe they’ll end up leading the RTC market for this segment in the next 3-5 years.” said the General Partner of WEH Ventures, Rohit Krishna.
Founded in June 2020 by Vidur Kataria and Sidhanth Madan, MasterChow is focused on solving daily woes for two broad categories of demographics. For millennials aged between 25-44 years who are leading fast paced lives, are crunched for time and are looking to experiment with world cuisines, MasterChow is their one-stop solution for both health and taste. The second group is larger joint households preparing comfort meals for different generations, looking to make a shift from the conventional ghar ka khana, yet wanting to keep the health and hygiene quotient high on the plate.
Also Read
Follow Startup Story
Related Posts
