Evenflow raises pre-Series A funding from Village Global, Venture Catalysts, 9Unicorns

• ByStartupStory     |    December 15, 2021

E-commerce rollup Evenflow Brands (Evenflow) on Tuesday announced that it has raised an undisclosed sum in a pre-Series A funding round from early-stage investors Village Global, Venture Catalysts and 9Unicorns.

Marquee angel investors and funds such as Emil Michael (ex-Chief Business Officer at Uber), Anand Chandrasekaran (ex-Facebook, Snapdeal), Vijay Shekhar Sharma (Founder & CEO, Paytm), Kunal Shah (Founder & CEO, CRED), MaGEHold (SG/HK Based Angel Investment Group), Moving Capital (aka Uber Alumni Investment Club), MyAsiaVC, Luminaire Capital, among others also participated in the round.

Founded by former Uber executives Utsav Agarwal & Pulkit Chhabra in May 2021, Evenflow is a third-party e-commerce marketplace aggregator, similar to Thrasio that acquires third-party brands that sell on Amazon and helps build on their growth. Evenflow aims to develop over 50 such Indian brands over the next 12-18 months.

It acquires online marketplace sellers in a range of $200k-$1.5 million per brand and scales them through operational intelligence across the value-chain – marketing, branding, cataloging, supply chain, sourcing, channel expansion. It focuses on creating multi-crore brands across categories such as home & kitchen, sports & fitness, baby care, pet care, and gardening.

“E-commerce in India is still in its infancy, primed to grow exponentially in the coming years. We are just starting with the vision to build everyday sellers into category-defining brands – not only in India but also internationally,” said Utsav Agarwal, co-founder & CEO at Evenflow.

“With this round of investment & experience of local and global investors on board, we are confident of getting our fundamentals stronger to prepare us for scale in the coming years,” added Agarwal

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