WickedGüd has raised $1 million in a seed round led by Mumbai Angels
- ByStartupStory | April 11, 2022
WickedGüd, a direct-to-consumer (D2C) company, has secured $1 million in a seed round led by Mumbai Angels, and notable investors in the round include NB Ventures, Dholakia Ventures, Jalaj Dani Family Office, Ashutosh Valani, and Priyank Shah (Founders – Renee Cosmetics, ex-Beardo), Ravi Shroff (MD – Excel Industries Ltd), Ravi Nigam (ex-MD – Tasty Bite), Ashwini Deshpande (Co-founder – Elephant Design), Jorge Fernandez Vidal (Investment Director – Liechtenstein Group) and AkshayGurnani (CEO – Schbang), among others.
Mumbai Angels have invested $350Kin promising and high-potential startups as part of their portfolio growth drive. The funds will be used to expand WickedGüd’s brand and community across D2C channels, acquire more customers online by resonating with GenZ and young millennials, improve the core team, and expand internationally.
WickedGüd owned by 100Percent Nourishment Private Limited was founded in July 2021 by Bhuman Dani, Soumalya Biswas, and Monish Debnath with the goal of making eating guilt-free and improving the way the world consumes comfort foods by employing local, high-nutrition products.
WickedGüd aims to restore Indians’ faith in their food by making it more sustainable, nutritious, and wholesome. Wicked Taste & Güd is the product promise. Pasta, noodles, and health drinks are among the ingredients and categories being studied. They’ve successfully created pasta and instant noodles made from chickpeas (chana), lentils (dal), brown rice (chawal), and oats, among other super-grains, that are 100 percent maida-free (refined flour) and 100 percent oil-free, with significantly higher protein and fiber and significantly lower net carbs when compared to the incumbents – which is also why they’re 100 percent vegan, made with 100 percent plant-based ingredients, and 100 percent approved.
In 2021, the company raised $340K in a pre-seed round led by Titan Capital and marquee investors, with the funds being used to expand the brand across D2C channels and improve the team to support its first growth.
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