From Corporate Careers to Caring for India’s Elders: MAITYS Secures Angel Funding to Scale the ‘Silver Economy’
- ByStartupStory | February 20, 2026
In a significant move for India’s rapidly growing elder-tech sector, MAITYS, a technology-enabled elder care startup, has announced the successful closure of its first angel funding round. The investment was led by Favcy Venture Builders, though the specific financial details remain undisclosed.
The funding marks a pivotal milestone for founders Manoj Maity and Saurav Bhattacharjee, who traded long-standing corporate careers for the mission of solving a deeply personal and growing challenge in Indian households: the care and safety of senior citizens.
A Pivot Born from Resilience
Founded in 2020, the journey of MAITYS is a testament to the “fail fast, learn faster” mantra of the startup world. Manoj Maity, an alumnus of Jadavpur University, and his co-founder initially ventured into the preschool sector. While that venture did not achieve the desired scale, the experience provided the strategic clarity needed to identify one of India’s most underserved markets—the Silver Economy.
Recognizing that millions of NRIs and urban professionals struggle to provide quality care for their aging parents from a distance, the duo pivoted to create a tech-driven support system.
Tech-Enabled Care: The MAITYS Edge
MAITYS differentiates itself through its flagship application, MAITYS ElderTech. The platform serves as a digital bridge, offering:
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On-Demand Access: Seamless booking for specialized elder care services.
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Emergency Support: Real-time assistance and rapid response protocols.
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Comprehensive Healthcare: Integrated medical services tailored for senior citizens.
Scaling Toward “Har Ghar MAITYS”
What began as a localized operation in Kolkata has rapidly scaled to over 30 cities, earning the trust of thousands of families across the country.
With the strategic backing of Favcy Venture Builders, MAITYS is now positioned for aggressive nationwide expansion. The startup has set an ambitious target to establish a pan-India presence by 2026, driven by its core vision: “Har Ghar MAITYS” (MAITYS in every home).
“After leaving the corporate world, we wanted to build something with a soul,” the founders shared. “MAITYS isn’t just a service; it’s a commitment to ensuring that no elder feels unsupported in their silver years.”
As India’s elderly population is projected to reach nearly 20% of the total population by 2050, startups like MAITYS are transitioning from “good-to-have” services to essential infrastructure for the modern Indian family.
To learn more about their journey and services, visit www.maitys.in.
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