IMAST: A Trailblazing Odyssey in Integrated Business Solutions

• ByStartupStory     |    February 12, 2024

The Dynamic Duo’s Journey at Kirloskar

Brothers Limited Meet Akash Joshi and Ankur Pathak, the co-founders of IMAST, both seasoned professionals with a shared journey that commenced at Kirloskar Brothers Limited (KBL). Before venturing into the startup realm, their collaboration at KBL was marked by innovation and success.

Akash, with experience in Corporate Sales at Reliance, transitioned into the marketing communications department at KBL. Meanwhile, Ankur delved into the intricacies of IT and supply chain management at KBL. Both engineers with a rich background in Loyalty, IT, and Supply Chain management, they honed their skills further by pursuing MBA degrees, laying the foundation for IMAST’s success story.

The Birth of IMAST – A Vision Realized

Inspired by their experiences at KBL, Akash and Ankur envisioned a holistic solution that could unify various business functions into a single platform. This vision led to the birth of IMAST in 2016. Their tenure at KBL, marked by the implementation of cutting-edge tech solutions, laid the groundwork for IMAST’s innovative approach to technology and business solutions.

Identifying the Gap and Filling a Need

IMAST emerged from the challenges faced while dealing with multiple vendors and consultants at KBL. The founders recognized a significant gap in the market – the absence of a unified solution that combines HR, Sales Operations, Customer Engagement, Distributor Management, and POS. IMAST was conceived to simplify operations and provide businesses with an all-encompassing solution.

Launching IMAST in the Market

Post their tenure at KBL, Akash and Ankur leveraged their established presence to secure initial clients like Varuna Pumps and Kirloskar Oil Engines Limited. These early clients became the testing ground for IMAST’s solutions, paving the way for its official launch in 2020.

IMAST’s Unwavering Success

Since its inception, IMAST’s journey has been marked by continuous success and growth. With a commitment to delivering excellent products and services, IMAST quickly built a robust clientele, surpassing the 100-client milestone. The company’s valuation has surpassed 100 Crores, solidifying its status as a leading tech-solution provider in India.

Pandemic Pivot and IMAST 360 Birth

Amidst the challenges of the pandemic, IMAST seized the opportunity to enhance its market knowledge and adapt to the latest trends. The integration of various modules during this period laid the groundwork for the birth of IMAST 360, showcasing the company’s resilience and commitment to innovation.

IMAST’s Diverse Solutions Portfolio

IMAST offers a SAAS-based platform, IMAST 360, designed to revolutionize business
operations. This integrated solution comprises modules such as DMS, SFA, Lead
Management, Loyalty Management, Service Management, and more. Beyond technology,
IMAST provides specialized services like Loyalty Program Management, Manpower
Outsourcing, and Reward Management.

The Strength of IMAST – A Robust Team and Unique Work Culture

IMAST is powered by a team of over 150 skilled professionals. The company’s commitment to providing end-to-end solutions and strategic support sets it apart in the market. The team’s satisfaction and longevity are a testament to IMAST’s supportive work environment.

IMAST’s Uniqueness in the Market

IMAST distinguishes itself as a comprehensive solution provider with IMAST 360. The company actively engages with clients in on-ground implementation, going beyond conventional roles. The commitment to providing strategic and manpower support sets IMAST apart as a strategic partner, not just a vendor.

Future Plans and Global Aspirations

Looking ahead, IMAST envisions achieving a robust revenue of 50 Crores in the next
financial year. The company plans to expand its client base to exceed 200 clients and
explore markets in the USA and UAE. The integration of new product modules, including HRMS, POS, and Project Management, aligns with IMAST’s mission to stay at the forefront of technological innovation.A

Message to Entrepreneurs

Embrace challenges, innovate fearlessly, and build transparent relationships. Bootstrap with pride, think global, and turn setbacks into lessons. Enjoy the entrepreneurial journey – it’s uniquely yours. Cheers to resilience, innovation, and success!

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