Agriculture with Passion, Knowledge, and Purpose: Kisan4u

• ByStartupStory     |    November 14, 2023

‘Embrace your passion and purpose in entrepreneurship. Challenges will come, but your unwavering dedication and teamwork steer you through. Never lose sight of the impact you can make. With determination and innovation, create something that benefits you and brings positive change to the world. Remember, it’s your resilience and impact that define success.’ 

These words, spoken by Dr. Idris Bohra, Founder and Chairman of Ezzy Group, the visionary founder of Ezzy Group, are more than just inspiring rhetoric. They encapsulate the spirit of  Kisan4u, a revolutionary Agri-Tech startup that’s on a mission to empower farmers and nurture agriculture in India. 

Dr. Idris Bohra holds a Master’s degree in Economics and has completed his Executive MBA  from ITM Mumbai. His contributions to the farming community were so impactful that he received an honorary Doctorate from the Royal American University. With deep expertise in providing technical information on agricultural inputs and assisting farmers in their endeavors, Dr. Bohra’s passion lies in rural development and agriculture. He is uniquely equipped to make a meaningful difference in these fields. 

A Green Beginning 

Established in 2002, Ezzy Group is not just a business; it’s a heartfelt endeavor dedicated to the production of organic fertilizers and pesticides. Their focus is on environmentally friendly and sustainable agricultural solutions. This commitment to eco-friendly practices is at the core of everything they do, a testament to their passion for the well-being of the environment and the farming community. 

Bridging the Knowledge Gap 

The idea behind Kisan4u took shape when Dr. Idris Bohra and his team recognized a glaring gap in the agricultural landscape – the lack of education among farmers. This knowledge gap resulted in uncertainty among farmers about selecting, using, and sourcing quality agricultural inputs. With over 70% of India’s population engaged in farming, this gap had far-reaching consequences. It was clear that something needed to be done.

Empowering Farmers with Knowledge 

In 2018, the realization struck when numerous farmers reached out to Ezzy Group Founder  Dr. Idris Bohra, seeking solutions and guidance. They were in need of knowledge on what,  how, and when to use agricultural inputs effectively. Under the guidance of Dr. Idris Bohra,  

Founder and Chairman of Ezzy Group, a solution emerged. ‘Kisan4u.com‘ emerged as a  solution to these challenges. In 2021, Ezzy Group started with a new venture specifically designed to serve the farmer community by providing a real-time solution. It’s a platform that provides farmers with essential knowledge, empowering them to make informed decisions and enhance their agricultural practices. The knowledge base at Kisan4u is instrumental in bridging the gap and ensuring that farmers have access to the information they need. 

The Journey Amidst Challenges 

The startup journey was not without its challenges. The COVID-19 pandemic disrupted businesses across the country, but Kisan4u took it in stride. They initiated their efforts during the onset of the pandemic, allowing them to navigate and adapt effectively to the situation.  Dr. Idris Bohra, Founder and Chairman, emphasized that their launch was strategically timed to ensure that the pandemic’s impact did not hinder their progress and efforts. 

A Multifaceted Platform 

Kisan4u is not just about providing information; it’s a comprehensive platform for farmers.  They offer a wide range of products and services, each designed to enhance the farming community’s well-being.

Through their dedicated community platform, farmers can upload images of their crops and promptly receive solutions from qualified agronomists, ensuring real-time assistance for their agricultural challenges.

The Kisan4u app encourages active participation, enabling farmers to engage in discussions and share suggestions within the community.

Moreover, Kisan4u facilitates seamless trading experiences, allowing farmers to list their crops, machinery, tractors, and other agricultural equipment for sale or rent, streamlining transactions for both farmers and traders.

Hassle-free purchases are made possible with a simple click and a convenient Cash on  Delivery service.

Furthermore, Kisan4u.com introduces an innovative BA (Affiliate Program), where farmers can refer products and earn commissions on every purchase made through their referrals, setting them apart from competitors in the market.

This multifaceted approach ensures that Kisan4u is not just a platform but a comprehensive solution for the agricultural community. 

Behind the Scenes of Kisan4u 

Behind Kisan4u’s success is a visionary team led by Dr. Idris Bohra. Ramanand Gurjar,  the co-founder, manages the comprehensive operations of Kisan4u.com, ensuring its seamless functioning. Gavi P Ahluwalia serves as the Business Head, actively contributing to the company’s strategic growth and development. 

Aridra Das oversees the network of dealers across Pan India, cultivating strong relationships and expanding the company’s footprint. Amit Malviya, as General Manager, supervises store operations and oversees the call center operations in Indore, ensuring exceptional customer service and operational efficiency. 

A Growing Presence 

Kisan4u officially began its journey in 2022 and has been serving 500 orders daily,  efficiently delivered through trusted courier partners. Their goal is to elevate their operational capacity, striving to handle an additional 800 orders per day to meet the growing demand for their services. The journey is just beginning, and Kisan4u has its eyes set on a bright and impactful future. 

Differentiating Through Commitment 

When asked about competitors and what makes Kisan4u stand out, Dr. Idris Bohra highlighted, ‘We view our competitors as essential players in the industry, and their presence motivates us to continuously improve our offerings. What truly sets Kisan4u.com apart is our unwavering commitment to the farming community. Our products and services are not just about business; they are about making a meaningful impact on the lives of farmers. We  prioritize quality, authenticity, and farmer-centric solutions, and that’s our key differentiator.’ 

Co-founder Ramanand Gurjar chimed in, saying, ‘Our dedication to understanding the unique needs of farmers and our holistic approach to addressing those needs is what makes us stand out. We’ve cultivated a platform that goes beyond transactions – it fosters a supportive community for farmers, connects them with experts in real time, and even offers innovative programs like our Affiliate Program. In essence, our product and services are driven by our  genuine desire to empower and uplift the farming community.’

Kisan4u’s Healthy Work Environment 

Kisan4u ensures a healthy work environment for its partners and team members. They promote open communication, recognize and appreciate their team’s efforts, encourage a  strong work-life balance, invest in professional development, foster a collaborative atmosphere, and provide health and wellness support. Embracing diversity and resolving conflicts promptly further contributes to a positive workplace, ensuring their partners and team members feel valued, supported, and motivated. 

A Future of Innovation 

The future of Kisan4u is brimming with innovation. It is on the verge of a significant milestone with the upcoming launch of its Multi-Vendor website and app, seamlessly integrated with its current platform. The innovative app will feature cutting-edge AI  technology designed to understand crop issues and provide swift resolutions. It has also introduced a dedicated team of agronomists who will assist and guide farmers in their regional languages. 

Investment and Future Growth 

The initial Seed Investment for Kisan4u.com was personally provided by Dr. Idris Bohra,  Founder and Chairman. Their profit-driven approach to e-commerce, having declared a net  Handsome profit of 10% in their financial year, positions them well for the coming future using this Profit for the Growth of The company and technology advancement in all departments. 

Looking ahead, they are actively seeking investors who not only bring financial support but also expertise in the e-commerce and agronomist industries. Their aim is to achieve a profit margin of 25% within the next two years. 

Kisan4u’s Determination Kisan4u has faced various challenges and surmounted them with resilience. From limited awareness to technical challenges, supply chain disruptions, and building trust, they’ve tackled each obstacle by investing in knowledge, technology, and a  farmer-centric approach. Regular updates and feature enhancements based on user feedback have further improved their platform, earning them trust and testimonials from satisfied users. 

An inspiring giveaway 

Dr. Idris Bohra, Founder and Chairman, of Ezzy Group, shares a message for aspiring entrepreneurs, saying, ‘Embrace your passion and purpose. In the world of entrepreneurship,  challenges will undoubtedly arise, but it’s your unwavering dedication to your mission that will steer you through. Stay persistent, adapt to changing landscapes, and surround yourself with a team that shares your vision. Most importantly, never lose sight of the impact you can make on people’s lives. When you’re driven by a higher purpose, success follows.’

In a world where agriculture forms the backbone of the nation, Kisan4u is not just a business;  it’s a movement. It’s a movement that empowers farmers, nurtures agriculture, and revolutionizes Agri-Tech. 

Join Kisan4u and become a vital part of the agricultural revolution that is reshaping the farming landscape, one empowered farmer at a time. For those interested in discovering the world of Kisan4u, connect with them on social media through their Facebook, Instagram, and  YouTube. To get more insights and inspiration, follow the founder, Dr. Idris Bohra, Founder and Chairman, on LinkedIn. WhatsApp helpline number: +91 98265 75663

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