Naman Bajpai: Pioneering Shelf Life Extension with PUDI

• ByStartupStory     |    October 11, 2023

Meet Mr. Naman Bajpai, the driving force behind PUDI, a pioneering venture in the packaging industry. With seven years of experience in this field, Naman’s journey is a testament to his entrepreneurial spirit and unwavering determination. 

A Glimpse into Naman’s Journey 

Naman’s roots trace back to Lucknow, Uttar Pradesh, where he was raised in a middle-class family. The spark of entrepreneurship ignited in Naman during his college days when he founded a company catering to the needs of college students, offering 24/7 access to snacks, wearables, and stationery. However, due to parental pressure for a conventional career path, he had to shut down this startup after just one year. 

The Birth of PUDI: A Solution-Oriented Vision 

The inception of PUDI stems from a visionary idea – to provide a comprehensive solution for shelf life extension products, specifically designed to increase the shelf life of fruits and prevent spoilage during exports. Naman realised that there was a significant gap in the market for such products, and he was determined to bridge it. 

Understanding Market Needs 

The need for PUDI became apparent when customers faced challenges in procuring packaging products. They had to navigate the complexities of discovering new vendors, onboarding them, placing orders, following up on dispatches, and making payments to multiple vendors. This cumbersome process led Naman to identify a unique opportunity. 

PUDI: A One-Stop Solution for the Agriculture Industry, Safeguarding Farmers’ Exports and Fresh Produce 

PUDI started its journey by manufacturing Primary and Secondary packaging products a vital component in extending the shelf life of fruits. Over time, it expanded its offerings to address the broader packaging needs of the agriculture industry. By providing a single-window solution for packaging products, PUDI eliminated the need for customers to engage with multiple vendors. 

Unique Product Offerings 

PUDI specializes in a range of products, including: 

Germination Paper.

Corrugated boxes. 

MAP bags. 

Other Shelf life extension products. 

What sets PUDI apart in the market is its uniqueness – it currently has no competitors in its niche. 

The Dynamic Team Behind PUDI 

The heart of PUDI beats with the efforts of Mr. Naman Bajpai and his cousin, Harshit Mishra. Both entrepreneurs embarked on this journey after leaving their jobs, driven by a shared vision to solve packaging challenges in the agriculture industry. 

From Inception to Growth 

With Naman’s seven years of industry experience and a clear vision, PUDI achieved remarkable growth, crossing the Rs 1 crore milestone in just three months. The company’s primary focus is on serving banana exporters, with 95% of exporters relying on its products and services. Now, PUDI is set to address the packaging needs of other fruit exporters as well. 

Competing in a League of Its Own 

When asked about competitors, Naman confidently states that there is no competition unless product quality or services are compromised. PUDI’s commitment to quality and innovation keeps it ahead of the curve. 

Fostering a Healthy Work Environment 

PUDI prioritises a healthy work environment by: 

Putting the customer at the centre of all operations. 

Encouraging open idea sharing. 

Allowing team members to work from anywhere. 

Promoting work-life balance, enabling team members to spend time with their families.

Future Plans and Expansion 

PUDI has ambitious plans for the future. It aims to launch innovative products that reduce packaging while extending the shelf life of fruits and vegetables. The company is on the verge of opening a new plant, spanning approximately 3000 sq. ft., by the end of the financial year, equipped with enhanced facilities. 

Financial Status and Funding

PUDI’s current investment stands at Rs 10,00,000, and there are no immediate plans to raise additional funds. The company’s robust cash flow and EBITDA of over 25% demonstrate its financial stability. 

Customer-Centric Approach 

Customers’ experiences with PUDI have been exceptional, as they can now procure all their packaging materials from a single source. This streamlined approach has simplified their processes and improved efficiency for the agriculture industry. 

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A Message for Aspiring Entrepreneurs 

Naman Bajpai’s journey is a testament to the power of perseverance and the pursuit of one’s dreams. He leaves aspiring entrepreneurs with this inspiring message: “Living with fear prevents us from taking risks, because if you don’t step out on the branch, you’ll never receive the tastiest fruit.”

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