vHub.ai Secures Seed Funding to Enhance AI-Driven Influencer Marketing Solutions

• ByStartupStory     |    May 1, 2024

vHub.ai has announced the successful closure of its seed funding round. The round saw participation from Z21 Ventures and the government-backed Start Up India Seed Fund Scheme, along with several of the company’s early angel investors.

While the exact amount remains undisclosed, the influx of capital is set to empower vHub.ai’s mission to revolutionize the influencer marketing sector through advanced AI technologies. The funds will be primarily directed towards improving the company’s influencer discovery analytics and facilitating more precise engagements between brands and influencers.

Sachin Modi, CEO of vHub.ai, expressed his enthusiasm about the partnership with Z21 Ventures. “We are thrilled to partner with Z21 Ventures on this journey. This funding not only validates our vision but also empowers us to accelerate our innovations, making influencer marketing as measurable and reliable as traditional digital marketing,” Modi stated.

Since its inception, vHub.ai has shown significant growth, currently supporting over 40,000 influencers and managing relationships with more than a hundred brands. The fresh funds will also help the company enhance its technology to support an expanding clientele and to spearhead its entry into international markets.

The influencer marketing field is burgeoning, with a current global valuation of over $13.8 billion. Despite its growth, the industry continues to grapple with challenges such as influencer authenticity and optimizing campaign return on investment (ROI). vHub.ai’s AI-driven Software as a Service (SaaS) platform addresses these issues head-on by enabling deeper insights into audience behaviors on major platforms like Instagram, YouTube, and LinkedIn.

The company plans to introduce additional features over the next three years, aiming to scale its services to accommodate thousands more brands and to extend its reach into key international markets.

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