Emerging B2B Industrial e-Marketplace The Purchase House On-boards India’s Leading Machine Manufacturer Bharat Fritz Werner Ltd (BFW Ltd) as a Strategic Investor!

• ByTejika Bajaj     |    January 28, 2022

“The industrial sector in India is turning a new leaf. In an industry fast approaching the trillion-dollar mark, the surplus itself is estimated to be worth $30 Billion. In this context, it becomes imperative to find the value in slow and non-moving inventory and assets, and be able to translate that into cash flow,” said Kanchan Bhandari, Co-founder of The Purchase House in an exclusive interview with Startup Story Media.

It is said ‘Nothing is more powerful than an idea whose time has come.’ In a major push for the B2B Industrial e-Marketplace ‘The Purchase House’ in its growth journey, It has on boarded Bharat Fritz Werner Ltd. ( BFW Ltd ) as a Strategic Investor.​​

Turning the tables around

Founded in August 2017, based on the idea of providing an easy, efficient solution for trading surplus industrial inventory and assets across industries, The Purchase House has helped a number of small and large Indian businesses to liquidate Industrial Surplus and generate cash flow during the pandemic. Dealing in surplus raw material, consumables, tools & spares, surplus machines, and industrial plants and plots, the Start-up provides a holistic solution for businesses of varying scales and across sectors to seamlessly trade their surplus assets or even set up a new enterprise from scratch.

An idea that was quickly accepted in business circles, caught on and spread across geographies in no time, has now helped the entrepreneurial couple – Kanchan and Rushikesh Bhandari build a formidable database of Surplus Assets. Today, TPH has 350+ Cr Worth of Listings & has broadened its reach to over 200000+ MSME’s & Large Corporations across India. These ranges from engineering, automotive, paper & pulp, Chemical & pharma to food and beverages, IT, that have found interested buyers across regions for a decent value on the platform.

Stamping a strong deal – On-boarding BFW Ltd as Strategic Investor

Over the years TPH has featured and applauded on various Industrial forums for their unique value proposition. A further testament to this vision is the official on-boarding of Bharat Fritz Werner Ltd. as a Strategic Growth Investor. The association with BFW marks the start of the next phase for the Tech Based Data-Driven B2B Industrial e-Marketplace – The Purchase House (TPH).

BFW is an established and reliable name in the industrial sector having HQ at Bangalore. BFW Ltd, is a flagship company of the Kothari group, was brought to India in association with Fritz Werner Werkzeugmaschinen GmbH, Germany in 1961, it was the advent of engineering excellence in the region. Today, BFW is one of the most trusted names in the manufacturing sector – operational in 15 countries across the world. Their business model has followed an upward trajectory since their establishment, and today they are willing to provide crucial industrial knowledge and experience to the younger generation of entrepreneurs. They’re known for the high quality make of turning centres, machining centres, special machines, multi-process technologies, and for providing customized solutions to a range of industries including aerospace, automotive, die and mould, forging and railways, among others. At the prestigious CII Industrial Innovation Awards 2018, BFW was also recognized as one of the “Top 25 Most Innovative Companies” in India.

The association between the two companies seeks to create a fair, futuristic, and sustainable model for the manufacturing sector – keeping up with the necessity of the changing times. BFW brings over Six decades of credibility and experience, while TPH uses smart data analysis and the latest technology to find a solution to what has been a severe pain point for any company in India for years.

Embracing the future course of action

For MSME’s, Large Corporations, MNC’s and up-coming businesses on the other hand, particularly in these unprecedented times, a platform like The Purchase House offers a cost effective, quality industrial goods & assets. TPH is also creating a robust network of industrial buyers and sellers across India, being the first-of-its-kind Industrial e-Marketplace dedicated to and focused on providing the solution for Cost-effective Industrial Procurement. Today, with over 6.33 crore MSMEs and Large Corporations are registered in India. When one thinks of the potential of this sector, the sky is the limit. Industries and industrialists with progressive, valuable ideas supporting each other, and working towards practical solutions, can change the face of the Indian economy.

Highlighting the strategy and mission, Rushikesh Bhandari, Co-founder of The Purchase House stated, “We wish to become a trustworthy partner for every Industry in the coming years – One Platform that can build the edifice of your business and let it soar”

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