Direct-to-consumer (D2C) brand MasterChow bags $1.2M funds led by Anicut Capital including Marquee Investors
- ByStartupStory | May 18, 2022
MasterChow, one of the prominent Ready to cook Asian cuisine brands has raised $1.2 Million in a funding round, which was led by AniCut Capital. WEH ventures, Fluid ventures and other prominent D2C founders also participated in the round.
MasterChow decides to utilise the funds to establish innovative new product categories along with delivering a quality service to the customers. The primary objective is to introduce a wide range of flavours and plans to add them into their ready to eat segment to create attraction and seek attention from the India’s Youth. The firm wants to fortify its distribution network and focus on their D2C Channel. They are also planning to recruit some for middle- senior Level Positions and optimise their e-commerce market with Robust Content Strategy.
Founded in 2020 by Vidur Kataria and Sidhanth Madan, The company has served more than half million families in India. The brand has set up all the manufacturing facilities in Delhi which can serve 15,000 orders in a day. With a great logistic network and strong production , the brand expects to grow by 10times in the next coming year. Currently they provide service to more than 20k pin codes including Tier-1 and Tier -2 cities. They serve online through BigBasket,Blinklt,Amazon,Insmart etc. In 2021, Masterchow raised Rs.3.5 cr in seed funding which was led by WEH ventures.
Co-Founder Sidhanth Madan quoted “We started MasterChow in 2020 with a mission to bring quality ready-to-cook Asian cuisine to every Indian household. Asian cuisine is the second most loved cuisine in India but the lack of innovation and clean label products in the space was shocking. We come into existence to bridge this gap for the country with an emphasis on superior ingredients and convenience in preparing a great meal at home.
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