Kochi-based Online Marketplace IsGoingOnline Raises Rs 1.5 Cr, Round Led By Artha Venture Fund

• BySheetal Sidhu     |    August 26, 2021

Kochi-based digital catalogue and marketplace IsGoingOnline (IGO) on Wednesday raised Rs 1.5 crore in a pre-Series A round led by Artha Venture Fund. The round also saw participation from Unicorn India Ventures, SEA Fund, and Devdatt Shah (former Managing Partner at Brookfield Asset Management). The startup will use the fund to scale up internationally and enter the US, Canada, and the Middle East markets, besides adding key product capabilities.

“The startup has the know-how and deep understanding of the retail business and the necessary tools that can enable a massive chunk of SMEs to explore social commerce, thereby directly impacting their bottomline,” remarked Anil Joshi, Managing Partner of Unicorn India Ventures. Speaking on the startup’s pivot from being a platform facilitating 3D scanning of products for sellers to enabling listing for SMEs, Eobin George, CEO, IsGoingOnline, said, “While interacting with small businesses, we realised that they were finding it challenging to use traditional online listing platforms, where a high commission was a common problem.”

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