Kneady secures an undisclosed sum of money from Raghu Subramanian’s family office, 1Digi Ventures

• ByStartupStory     |    November 10, 2022

Kneady, a B2B eCommerce platform, has secured an undisclosed sum from 1Digi Ventures, the family office of Raghu Subramanian, the creator and worldwide CEO of actyv.ai. The fresh resources will be used to expand the product categories on the startup’s e-commerce marketplace.

Kneady, founded in 2021, is a business-to-business (B2B) e-commerce website that caters to the daily needs of hotels and catering enterprises. It supplies all the products required for the food industry including poultry, meat, seafood, fruits, vegetables, groceries, dairy, and beverages.

“We follow best standards of sourcing practices and a rigorous quality control process. Quality, after all, is everything in the food industry and with the new investments coming in we intend to improve the standard of our services further. We are also keen to get more financial partners onboard to offer the SMBs in the food and beverages space with customized credit lines with no hidden costs,” said Seemantha Baruah, co-founder at Kneady.

“Kneady aims to provide the best sourcing experience along with a wide range of supplies to match the product specifications tailor-made for hotel, restaurant, and catering businesses. The vision of the founders to transform the way procurement is done in the food and hospitality industry is commendable and I believe Kneady’s unique business model of leveraging technology to solve sourcing problems of SMBs in the industry is going to be a real game changer,” said Subramanian. Prashant Kunal, co-founder, Kneady said, “Raghu is a known name in the technology circle for how he built a new category called Robotic Process Automation (RPA) and his family office 1Digi has invested in many successful businesses across the globe which leverage technology to solve everyday problems of SMBs. We are glad to have him on board as an investor and we value his guidance in building this company into a brand to reckon with in the near future.”

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