Shiprocket Joins ONDC Network through Strategic Partnership with Shopalyst

• ByStartupStory     |    August 27, 2023

New Delhi, August 2023: Shiprocket, the foremost e-commerce enablement platform in India, has formed a partnership with innovative discovery commerce platform Shopalyst to become a Seller Network Participant in the ONDC Network. This collaboration aims to empower merchants by enabling competitive pricing strategies for their products and expanding their market reach across the nation. The goal is to simplify the journey for digital merchants in BHARAT by facilitating seamless business expansion on ONDC.

India boasts a thriving ecosystem of over 8 million digital merchants. Through the integration of Shopalyst’s advanced plugin into the Shiprocket platform, these merchants can now access a wider audience on the rapidly evolving ONDC Network.

ONDC, India’s open network for digital commerce, is fostering business growth for merchants within the rapidly evolving e-commerce landscape. In this strategic alliance, Shopalyst and Shiprocket are empowering digital merchants to effortlessly establish their presence on ONDC with minimal effort. Merchants can effectively showcase their product catalog to a broader audience of online buyers through ONDC’s expansive network. With integrated shipping solutions, this partnership comprehensively addresses merchants’ needs, enabling them to efficiently manage ONDC orders while focusing on scaling their business operations.

Regarding the partnership, Saahil Goel, Co-Founder & CEO of Shiprocket, remarked, “We are excited to collaborate with Shopalyst to join ONDC Network in our shared mission to empower MSMEs and transform the e-commerce landscape in India. Aiming to simplify merchants’ journeys to online marketplaces, we’re empowering businesses to tap into the immense potential of digital commerce.”

T Koshy, MD & CEO of ONDC, commented, “Both Shiprocket and Shopalyst are early participants and contributors to the ONDC Network. We’re glad to witness this partnership and look forward to the positive impact it creates for the Indian e-commerce ecosystem.”

Girish Ramachandra, Co-Founder at Shopalyst, added, “Digital commerce powered by ONDC will be a game changer for e-commerce brands in India. As a technology enabler in the ONDC mission, we are happy to partner with Shiprocket and help them scale up the network participation from merchants. We believe that this collaboration will have a transformative impact on the e-commerce ecosystem, unlocking new growth possibilities for digital merchants.”

The ONDC Protocol has already established a significant array of FMCG goods within the Network. With the support of Shopalyst’s technological capabilities, Shiprocket aims to enrich the five essential categories: Beauty and Personal Care, Fashion, Electronics & Appliances, Health & Wellness, and Home & Kitchen. Shiprocket’s existing partner brands in these categories already feature over 220,000 live SKUs and a GMV of up to Rs 330 Crores, illustrating the immense growth potential through the ONDC Network.

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