Redseer Reports 6X Growth in Shark Tank India Startups with External Funding

• ByStartupStory     |    July 12, 2023

In its inaugural season, the popular business reality show Shark Tank India has led to a significant surge in the valuation of startups that appeared on the show, according to a report by Redseer Strategy Consultants. The study highlights the positive impact of the show, as most startups secured deals with external investors at six times greater value within a span of just 1.5 years.

Shark Tank India, adapted from the American reality show, features aspiring entrepreneurs presenting their business ideas to a panel of investors known as “The Sharks.” The study conducted by Redseer focused on the companies that either secured deals or faced rejection during the first season of Shark Tank India. The findings revealed that a total of 27 startups successfully secured funds from external investors, regardless of their outcome on the show. These startups showcased significant progress, attracting better deals and experiencing a surge in valuations.

“The success of Shark Tank India season one highlights the immense potential of startups and the effectiveness of the show as a platform for investment opportunities,” said Kanishka Mohan, Partner at Redseer. “The startups that secured external funding demonstrated remarkable growth and received valuations far beyond their initial appearance on the show.”

During the first season, out of the 32 participating startups, six successfully secured funding from external investors, resulting in a combined deal value of Rs 19.5 crore. Some notable startups that secured deals outside of the show included On2Cook, Theka Coffee, Good Good Piggy Bank, SweeDesi, Sabjikothi, and Nuskha.

In the second season, 16 out of 65 startups that appeared on the reality TV show were able to secure funding from external investors, with a total deal value of Rs 70.7 crore. Startups such as Insurance Samadhan, Tagz Foods, Hair Originals, Humpy A2, Ariro, AyuRythm, Grow fitter, Proxgy, Beyond Snack, Let’s Try, Bummer, The Yarn Bazaar, BluePine Industries, Altor, Raising Superstars, and Get a Whey successfully attracted investments outside the show.

During the third season, 20 startups participated, and five of them successfully secured funding from external investors, resulting in a total deal value of Rs 28.3 crore. Moonshine Meads, Qzense Labs, Ketolndia, ExperentialEtc, and Aliste Technologies were among the startups that secured deals outside of the show.

The study also highlighted that 90% of the pitches on Shark Tank India were consumer-facing concepts, with the remaining focused on business-to-business (B2B) concepts. The healthcare and manufacturing sectors witnessed the highest number of deals, with sharks Namita Thapar and Peyush Bansal leading in these respective sectors.

“The success of Shark Tank India demonstrates the growing interest in entrepreneurship and the significant value that the show brings to the startup ecosystem,” stated Kanishka Mohan. “The show has not only provided a platform for startups to secure funding but has also encouraged innovation and entrepreneurship across various sectors.”

Overall, the combined investments made in both seasons of Shark Tank India amounted to approximately Rs 106 crore, with the food and beverages sector receiving the largest share of investments. The majority of the entrepreneurs who pitched on the show hailed from metro cities and had a background from prestigious institutions such as the Indian Institutes of Technology (IITs) and premier B-schools.

With its ability to attract external investors, Shark Tank India has proven to be a significant catalyst for startup growth and investment opportunities, enabling entrepreneurs to scale their businesses and realize their visions.

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