Rannvijay Singha endorses TagZ Foods in $2M pre-Series A round

• ByStartupStory     |    May 11, 2023

India’s TagZ, a premium GenZ snack brand and the country’s first popped chips maker, has raised $2 million in a Pre-Series A funding round led by 9 Unicorns, Agility Ventures, Dexter Angels, Venture Catalysts, Klub, Indifi, and Rannvijay Singha. Prior to this round, TagZ had raised $1.2 million in seed funding from angel investors in 2020. The startup had also raised undisclosed funding from Namita Thapar and Ashneer Grover after appearing on Shark Tank India’s first season.

India’s TagZ, a premium GenZ snack brand and the country’s first popped chips maker, has raised $2 million in a Pre-Series A funding round led by 9 Unicorns, Agility Ventures, Dexter Angels, Venture Catalysts, Klub, Indifi, and Rannvijay Singha. Prior to this round, TagZ had raised $1.2 million in seed funding from angel investors in 2020. The startup had also raised undisclosed funding from Namita Thapar and Ashneer Grover after appearing on Shark Tank India’s first season.

The newly raised $2 million funding will be used by TagZ to hasten its growth, expand to new markets, augment its manufacturing capabilities, improve operations, and introduce new products. Additionally, the funds will be utilized to improve the company’s technology platform, enhance its logistics network, and boost its marketing and brand recognition initiatives.

TagZ Foods, established in 2019 by Anish Basu Roy and Sagar Bhalotia, produces popped potato chips, international gourmet dips, and a selection of center-filled cookies. The company uses food technology to create potato chips that are claimed to be free of cholesterol, transfat, artificial colors, and preservatives.

Anish Basu Roy, the CEO and founder of TagZ, “expressed his excitement about the new funding, saying that it will allow the company to continue its mission of becoming the quickest-growing food D2C brand”. He also mentioned that “we plan to increase efforts to grow 4X this year, and expressed gratitude for the strong support from our investors”.

TagZ, the Bengaluru-based snacking brand, has announced that television personality and actor Rannvijay Singh has invested in the company’s recent funding round and will also serve as a brand ambassador. Known for his entrepreneurial spirit and passion for disruptive brands, Rannvijay’s endorsement is expected to significantly boost TagZ’s brand awareness and customer engagement.

Rannvijay Singh expressed “his excitement about joining forces with TagZ, stating that the company is leading the D2C revolution in India. He also mentioned that he appreciates the brand’s focus on travel, sports, and the outdoors. Rannvijay believes that TagZ has the potential to become a significant player in the industry and is eager to be a part of the brand’s journey”.

Tushar Agarwal, a Partner at Dexter Angels and one of the main investors in the funding round, commented, “TagZ has quickly gained a lot of popularity among consumers as a brand. Since our previous investment in the company, they have shown remarkable scalability and growth over the past 18 months, while also remaining focused on profitability. As we continue to partner with TagZ, we are excited to further support next stage of growth.”

In the past 18 months, TagZ has experienced a 30-fold increase in volumes, and its omnichannel strategy focuses on the top 30-40 million households in India. The strategy includes a network of 5000 retail stores and availability on more than 30 e-commerce platforms, such as Swiggy Instamart, Zepto, and Blinkit, among others, serving customers in 22 cities. TagZ’s products are also available in international markets such as Kuwait, Dubai, Maldives, and Australia.

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