Funding Alert

PharmEasy Co-founders Launch ‘All Home’; Raise Funding at $120 Mn Valuation to Disrupt Interiors Market

• ByStartupStory     |    June 23, 2025

In a bold pivot from healthtech to home improvement, PharmEasy co-founders Dharmil Sheth, Dhaval Shah, and Hardik Dedhia have announced the launch of All Home, a new venture focused on modernizing India’s fragmented architectural and interior design product ecosystem. The platform has already raised funding at a reported valuation of over $120 million, with backing from Bessemer Venture Partners and several prominent angel investors.

All Home is designed as a one-stop solution catering to the growing demand for curated, tech-enabled home and office interiors. It offers a broad range of categories including sanitaryware, furniture, kitchens, wardrobes, lighting, furnishings, and hardware. The company partners with profitable omnichannel brands and brings them under a tech-driven distribution model enriched by designer insights and manufacturing support.

While the funding amount remains undisclosed, an ET report pegs the round at around $20 million. The round also saw participation from marquee angels such as Siddharth Shah (PharmEasy), Niket Shah and Shalibhadra Shah (Motilal Oswal), Kabir Narang (B Capital), and Ankur Gulati (Warburg Pincus), among others.

According to the founders, the inspiration behind All Home stems from India’s emerging consumer priorities. “After roti and kapda, India’s next consumer boom lies in ‘makaan’,” the co-founders noted in a joint statement. “At All Home, we are building trusted brands for the way India lives, builds, and renovates—across homes, offices, and urban infrastructure.”

Operating in stealth for the past six months, the platform has reportedly achieved operational profitability and early scale. It currently features brands like Colour Coats, House of W, and Fiamarc, with more expected to launch in the near future.

This launch comes five months after the trio exited PharmEasy—India’s once high-flying healthtech unicorn, which has seen a valuation dip and slower revenue growth over the past year. Siddharth Shah now continues to lead PharmEasy as its CEO.

With growing demand for smarter, higher-quality home solutions, All Home is positioning itself at the intersection of consumer lifestyle and technology, with the potential to become a major player in India’s design and renovation economy.

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