Pep Secures $2.5 Million Seed Funding Round Led by India Quotient

• ByStartupStory     |    October 9, 2023

Pep has raised $2.5 million in a seed funding round, led by India Quotient and featuring prominent angel investors such as Cred’s Founder Kunal Shah, Farukh Adam of Fynd, Parag Bhidé, Sambhav Mehrotra, Shridhar Subramaniam, Ravindra Yadav, and Sargun Gulta. Pep, co-founded by Nav Agrawal and Swapnil Upadhyay, aims to redefine content creation in the digital space with its GenAI platform.

Nav Agrawal, Co-founder and CEO of Pep, stated, “We live in a world where everyone is creating and consuming content round the clock. As we emerge as leaders of GenAI, it is revolutionizing content creation. We are creating a new age content market that is changing the way we consume and create content. With our mobile-first approach, we empower individuals to sell content in just a few clicks, directly monetizing their knowledge and reducing dependence on traditional advertising.”

Pep, formerly known for its short-video social app “Clip,” which gained massive popularity before TikTok’s era, has now evolved into a key player in the content-tech sector. The company achieved over 50 million installs and posed strong competition to TikTok during its early days. Ultimately, some parts of Clip were sold to ShareChat and Meesho, further empowering founders in the content/social tech sector.

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Madhukar Sinha, Partner at India Quotient, expressed excitement about supporting Pep, saying, “With the rapidly increasing digitalization of our surroundings, we see a vast Total Addressable Market (TAM) unlocking.”

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