InsurTech

MS Dhoni Joins Acko as Investor and Brand Ambassador to Simplify Insurance for New India

• ByStartupStory     |    July 30, 2025

In a move that underlines the convergence of credibility, innovation, and shared values, Indian cricketing legend Mahendra Singh Dhoni has partnered with Acko, one of India’s leading insurtech companies, as both an investor and brand ambassador. The long-term partnership is aimed at transforming the way modern India perceives and engages with insurance.

Dhoni, renowned for his sharp instincts and calm leadership, has invested in Acko through his family office, Midas Deals, signaling his strong endorsement of the company’s tech-first, customer-centric approach. This strategic collaboration reflects a deep alignment between Dhoni’s personal ethos and Acko’s mission to eliminate complexity from the insurance experience.

A Shared Vision for Simpler Insurance

“As an automobile enthusiast, I’ve often found insurance to be unnecessarily complicated,” Dhoni remarked while announcing the partnership. “Acko brings clarity where there was confusion. Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I’m excited to support a brand that’s focused on trust and transformation.”

Founded with the vision to deliver a frictionless insurance experience, Acko has rapidly grown into a household name, now serving over 70 million customers. The company handles more than 2 million claims annually across motor, health, and travel insurance categories. Acko’s platform leverages technology and data-driven solutions to offer intuitive services tailored to the needs of digital-first consumers.

Reinventing Insurance with Trust and Technology

Welcoming Dhoni onboard, Acko’s Founder Varun Dua said, “Dhoni’s association with Acko isn’t just a brand collaboration but a meeting of mindsets. He mirrors the values that have shaped Acko’s journey: customer-first thinking, simplicity, and bold innovation. Dhoni represents everything we stand for — trust, discipline, and the ability to stay calm while reinventing the game. His presence strengthens our resolve to rewrite the playbook for insurance in India.”

The announcement follows a series of bold moves by Acko, including its recent partnership with Tesla in India — reinforcing its position at the intersection of technology, mobility, and customer empowerment.

The Road Ahead

With Dhoni joining hands with Acko, the company is poised to accelerate its mission of making insurance more accessible, understandable, and truly beneficial for users. As India’s digital adoption deepens, Acko is positioning itself to lead the insurtech wave by delivering experiences that are not only efficient but also empathetic.

This partnership, grounded in mutual trust and forward-thinking, marks a significant milestone in Acko’s journey as it continues to challenge industry conventions and shape the future of insurance in India.

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