Meesho posts a 68% increase in holiday sales with 3.34 crore orders

• ByStartupStory     |    September 30, 2022

The value of orders placed on the platform of the e-commerce company Meesho increased by 68% to $3.34 crore throughout its five-day festive sale from September 23 to 27.

The annual festive discounts of other e-commerce firms Amazon, Flipkart, and JioMart started on September 23. This is similar to Meesho’s Mega Blockbuster Sale. Amazon and JioMart want to run the promotions for around a month, while Flipkart’s sale will conclude on September 30.

In the first few hours of the holiday sale, cellphones and major electronics, according to Amazon and Flipkart, were the most popular items. For Meesho, however, the best-selling categories were clothing, accessories for electronics, home and kitchen, and cosmetics and personal care. Sarees, Bluetooth headphones, dupattas, lipsticks, mangalsutras, smart watches, fake plants, and juicers were among the products that sold in record volume, the company said.

The sale saw a 60% increase in transacting users, including those who are new to e-commerce and are doing their first online purchasing, and nearly 60% of all orders came from Tier-4 cities. Orders were sent to Kalimpong in West Bengal, Bharuch in Gujarat, and Leh from cities like Una in Himachal Pradesh and Chimakurthy in Andhra Pradesh. Meesho remarked.

According to the report, Meesho’s small companies experienced tremendous growth during the festive sale event. Seventy-five per cent of the sellers in the sale came from Tier-2 markets and above, up four times from the previous year.

Kitchen utility sales increased by 116%, beauty and personal care sales increased by 109%, and baggage and travel accessories increased by 99%. Next, it was announced that Meesho’s Maha Diwali Sale would run from October 7 to October 11 and feature 65 million active product listings among 0.8 million active vendors and 30 different categories.

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