Mahendra Singh Dhoni Joins Hands with Explosive Whey: A Blend of Fitness and Nutrition

• ByStartupStory     |    April 10, 2024

Explosive Whey, a brand meticulously crafted to meet the evolving needs of fitness enthusiasts, athletes, and health-conscious individuals, has announced its official launch. Endorsed and invested by the esteemed Mahendra Singh Dhoni, this brand aims to revolutionize the industry with its premium products.

Founded by Indian Cricketer Kedar Jadhav, Mandar Bhandari, and Rishikesh Hande, Explosive Whey embodies the essence of speed and strength, symbolized by a lion in its logo, reflecting the slogan “Rule with Strength.”

Notably, Explosive Whey has earned the prestigious certification of Informed Sports, ensuring rigorous testing for banned substances, a badge trusted by professional athletes and the World Anti-Doping Agency (WADA).

According to Kedar Jadhav, “Explosive Whey is more than just a supplement; it’s a testament to our dedication towards helping athletes achieve their fitness goals. Our journey is incomplete without Mahi Bhai who is a consumer first, then a shareholder, mentor, and now he has endorsed the brand as well.”

Explosive Whey’s product line includes Athlete Series Whey Protein and Elite Series Whey Protein, along with other sports supplements crafted with premium ingredients of the highest quality. MS Dhoni, endorsing the brand, expressed his excitement, stating, “As an athlete focused on peak performance and fitness, I’m excited to join the Explosive Whey family.”

Mandar Bhandari, Founder and CEO, shared insights into the brand’s inception, stating, “The idea for Explosive Whey came about because there weren’t many top-notch supplements available for athletes in India. Being an athlete myself, I knew firsthand the challenges Indian athletes face when they lack proper nutrition, affecting their performance and recovery.”

Vikas Hasija, managing associations and equities for MSD, remarked passionately about the brand, “Explosive Whey is a product which MSD sir uses himself, so it was an organic and strategic decision to invest in it. Certified with Informed Sports Standards, Explosive whey’s goal is to ensure athletes have access to superior resources of protein, hydration etc to help them achieve their best.”

Shankar Basu, Former Strength and Conditioning Coach, Indian National Cricket Team, attested to the efficacy of Explosive Whey, stating, “For over a year and a half, I’ve incorporated Explosive Whey into both my own regimen and those of my clients. The results have been fantastic – consistent absence of bloating alongside noticeable gains in muscle mass.”

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