Indian Cricketer Shikhar Dhawan Joins TagZ Foods as Investor and Brand Ambassador for Healthier Snacking

• ByStartupStory     |    June 5, 2023

TagZ Foods, a Bengaluru-based urban snack brand, has proudly announced the addition of Indian cricketer Shikhar Dhawan as an investor and brand ambassador. Dhawan, renowned for his dynamic batting style, fitness enthusiasm, and popularity among young consumers, perfectly complements TagZ Foods’ commitment to providing healthier snacking options. This brand partnership aligns seamlessly with Dhawan’s emphasis on fitness and active lifestyle choices.

Speaking about the partnership, Shikhar Dhawan said, “I am thrilled to be associated with TagZ Foods, a brand that is dedicated to promoting fitter snacking habits. As a sportsman, I understand the importance of eating better and leading an active lifestyle. I am excited to be a part of TagZ Foods’s journey as it leapfrogs into its next orbit of growth and expansion. This is a deep and long-term partnership in my dual role as investor and brand ambassador at TagZ.”

At the forefront of delivering nutritious and delectable snacking experiences, TagZ Foods offers a diverse range of popped chips, hemp cookies, and international gourmet dips, ensuring a delightful and healthier snacking experience for consumers. With the support of Shikhar Dhawan, TagZ Foods aims to reach a wider audience and inspire them to make better snacking choices.

Commenting on the partnership, Anish Basu Roy, Cofounder of TagZ Foods said, “We are delighted to welcome Shikhar Dhawan to Team TagZ as our brand ambassador. He embodies the values that we stand for – better eating, fitness and an active lifestyle. His association with TagZ Foods in his dual capacity as investor and brand ambassador is deep integration into our brand’s mission. We hope to provide his fans with the fittest snacking
experiences through our range of popped potato chips with 50% less fat, hemp cookies and gourmet dips.”

Utilizing state-of-the-art food technology, TagZ Foods produces popped potato chips with 50% less fat and without cholesterol, transfat, artificial colors, or preservatives.

The partnership between TagZ Foods and Shikhar Dhawan is set to launch soon, accompanied by a series of marketing and advertising campaigns designed to promote the brand’s exceptional snacking experiences.

About TagZ Foods

TagZ Foods, founded by Anish Basu Roy and Sagar Bhalotia in 2019, is a leading maker of urban GenZ snacking experiences based in India. It is renowned as one of the most beloved brands on Shark Tank India and has rapidly emerged as one of the fastest-growing direct-to-consumer (D2C) snack brands in the country. With a strong focus on fitness and taste, TagZ Foods is committed to delivering the finest snacking experiences to consumers. They are known for being the first brand in India to produce popped potato chips with 50% less fat, along with offering a diverse range of products including international gourmet dips, hemp cookies, and premium bar snacks.

With investments from notable entities like Dexter Angels, Agility Ventures, Venture Catalysts, Ashneer Grover, Namita Thapar, Rannvijay Singh, and Arjun Vaidya, TagZ Foods aims to expand its product line, increase production capacity, and strengthen its distribution to other cities across the country.

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