Housing.com to Make Strategic Investment in Fintech Startup Easiloan

• ByStartupStory     |    November 2, 2023

Housing.com, the digital real estate platform, has recently invested in the fintech startup Easiloan, with the aim of creating a digital home loan origination platform. Easiloan, founded in 2021 by Pramod Kathuria, operates as a digital home loan marketplace, enabling users to compare and select home loans from a network of over 20 partner banks. The investment from Tomorrow Capital-backed Easiloan will be utilized to leverage the extensive network of brokers and developers associated with Housing.com, allowing the lending platform to offer its mortgage products to a wider audience.

The REA Group, based in Melbourne and the owner of Housing.com, PropTiger.com, and Makaan.com, reported a remarkable 46% increase in revenue from its Indian operations during the fiscal year ending in June 2023. In contrast, its Australian business experienced only a modest 1% uptick. This underscores the growing significance of India in the group’s overall revenue, expanding from 4.8% in FY22 to 6.7% in FY23. Dhruv Agarwala, the Group CEO, views mortgages as a natural progression within the digital real estate realm, driven by the substantial customer base the company has cultivated on its platform.

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Housing.com’s investment in Easiloan signifies a strategic move to enhance their digital real estate services by integrating a home loan origination platform. This development aligns with the company’s focus on expanding its footprint in India, where it has experienced significant revenue growth compared to its Australian operations. Mortgages are identified as a logical extension of their services, leveraging the existing user base on their platform.

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