Flick TV Raises $2.3M in Seed Funding to Build India’s First Micro-Drama OTT Platform
- ByStartupStory | June 10, 2025
In a move that underscores the surging popularity of snackable content, mobile-first OTT platform Flick TV has raised $2.3 million in seed funding, led by Stellaris Venture Partners with participation from Gemba Capital and Titan Capital. The round marks a strong investor endorsement for India’s emerging micro-drama space.
Founded in early 2025 by Kushal Singhal and Pratik Anand, Flick TV is reimagining mobile entertainment by delivering tightly packed, emotionally engaging stories in under five minutes. These vertical-format narratives, referred to as micro-dramas, are crafted specifically for today’s attention economy and the country’s 900+ million mobile internet users.
“India is at the cusp of a short-form storytelling revolution,” said co-founder Kushal Singhal, who previously helped scale creator ecosystems at ShareChat and EloElo. “Much like China’s $7 billion micro-drama boom, we believe India is poised to unlock a $5 billion opportunity in this space within the next five years.”
Pratik Anand, who led user growth at Meesho and previously helmed content at Pocket FM, added: “Our goal is to offer the quality and narrative depth of premium OTT, but compressed into a few gripping minutes for the on-the-go viewer.”
The engineering backbone of Flick TV is being spearheaded by Sanidhya Mittal, an alumnus of ShareChat, who is ensuring the platform’s streaming and tech infrastructure is seamless for mobile-first audiences.
Unlike typical short-video platforms, Flick TV is charting a premium content path. The startup is already incubating new-age production houses and plans to launch over 100 original titles across genres such as romance, thriller, and slice-of-life. The platform will also roll out in four regional languages, broadening its appeal across diverse Indian audiences.
The funding will be channelled towards content production, platform enhancement, and team expansion across creative, tech, and growth verticals.
With Flick TV’s fresh take on storytelling, the startup is well-positioned to ride the wave of mobile-led entertainment consumption in India, tapping into a young, rapidly digitizing audience that craves quality content in quick bursts.
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