Bengaluru-based Kapture CX Raises $4 Million in Funding

• ByStartupStory     |    July 27, 2023

Bengaluru-based SaaS customer support automation platform Kapture CX has secured $4 million in early growth stage venture capital funding led by Cactus Venture Partners (CVP). The funds will be used to expand the company’s presence in international markets, enhance its product offerings, and strengthen its team.

“We are very excited to partner with CVP for this fundraiser. We are seeing a lot of demand from enterprises to enhance their customer experience. No one is happy with their customer support platform provider,  and large incumbents are struggling to meet the requirements of enterprise customers,” said Sheshgiri Kamath and Vikas Garg, Co-founders of Kapture CX.

“The advent of general intelligence in Generative AI models has shaken up the industry. The tailwinds we have been experiencing in the large enterprise segment have made us look for the right amount of capital to accelerate our growth trajectory. The bets we have placed on Gen AI’s capabilities and expansions in select international markets have paid off quite well. We intend to use this capital efficiently in growth markets we have identified,” they added.

Founded in 2014, Kapture CX primarily caters to enterprise customers and has established a strong presence in key sectors like Internet Companies, Retail, Travel, Banking and Financial Services, and Consumer durable companies. Operating in five countries, the platform serves a wide customer base across 18 countries, including notable clients like Meesho, Bigbasket, Tata 1MG, Reliance, Unilever, ITC, and others.

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