Badshah Joins Forces with Droom in Multi-Year Brand Deal, Turns Investor Targeting Millennials and Gen Z
- ByStartupStory | March 21, 2024
Droom, India’s pioneering automobile marketplace, has announced a strategic brand partnership with entertainment artist Badshah. This partnership, characterized by a significant investment by Badshah into Droom, aims to position the platform as the foremost choice for Millennials and Gen Z consumers.
Badshah, renowned for his immense popularity and extensive social media reach, emerges as the perfect brand ambassador for Droom. His urban persona seamlessly aligns with Droom’s target demographic, forging a compelling and authentic brand connection that resonates deeply with millennials and Gen Z consumers. This collaboration underscores Droom’s vision to revolutionize the automobile buying and selling experience in the modern era.
The partnership between Droom and Badshah marks a departure from conventional marketing strategies, signaling a disruptive approach aimed at setting new industry benchmarks. Together, the two entities are poised to drive unparalleled market traction and a surge in revenue for Droom, while simultaneously broadening its appeal to a wider consumer base.
Expressing his enthusiasm about the collaboration, Badshah stated, “I have been an auto enthusiast for a long time and have been impressed by how Droom is solving automobile-related trust, selection, and pricing problems. Their unique approach resonates with me, and I am excited to be a part of this transformative journey.”
Sandeep Aggarwal, Founder and CEO of Droom, echoed this sentiment, saying, “We are super excited to have Badshah as part of team Droom. Droom is changing how automobiles should be bought and sold, and spreading that word via a powerful voice like Badshah will help us tremendously. Together, we will reshape the future of automotive commerce.”
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