Fullife raises $22 million in Series C round of funding
- ByTejika Bajaj | December 14, 2021
Health and nutrition brand Fullife Healthcare Pvt. Ltd. recently raised $22 million through its Series C round of funding led by Morgan Stanley Private Equity Asia. The startup is likely to use funds for its in-house brands Fast&Up and Chicnutrix.
In a recent statement, the startup revealed that it aims to utilize the recently infused capital to accelerate growth of its flagship brands Fast & Up and Chicnutrix. The nutrition company plans to expand the presence of its home-grown brands domestically and globally while enhancing its manufacturing capabilities. The company said both the brands have aggressively entered into new categories for providing nutrition solutions.
Talking about his startup and the main aim behind the same, Varun Khanna, CEO of Fullife Healthcare said, “Indians are now more aware and actively searching for products that are genuine, high quality and align with the daily needs to be healthy, active and look good. We are building these brands at an international level even in several regulated markets as a first for Indian OTC brands.”
Founded in 2009 by Satish Khanna, Fullife Healthcare is a Rakesh Jhunjhunwala backed manufacturing firm which uses effervescent technology for healthcare and nutraceutical products. Fullife Healthcare focuses on areas like active living and women’s health, with the two D2C (Direct-to-consumer) brands–Fast&Up and Chicnutrix. The company is a backward integrated company from its own research and development centre, manufacturing plants to an omni-channel distribution across India and the globe.
Expressing his views on the recent round of fundraise, the Managing Director at Morgan Stanley Private Equity Asia, Nirav Mehta stated, “Fullife’s key brands Fast&Up and Chicnutrix are already household names, and the company is well positioned to emerge as a leading global player in the space, backed by its wide product portfolio, in-house manufacturing capabilities, global business footprint and omni-channel distribution.”
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