Indonesian Startup Ra Ra Delivery raises $3.25M from Sequoia’s Surge and East Ventures
- ByAyushi Ray | August 18, 2021
Indonesian Startup Ra Ra Delivery raises $3.25M from Sequoia’s Surge and East Ventures. Other participants included 500 Startups, Angel Central, GK Plug and Play and angel investors Royston Tay and Yang Bin Kwok. RaRa Delivery was launched in 2019, it’s main target is to integrate with all major marketplaces in Indonesia, so sellers can offer it as a delivery option to customers. At present, depends mostly on a proprietary engine that batches orders and optimizes delivery routes based on data like real-time traffic information. It currently operates in Greater Jakarta and is getting ready to expand into five other Indonesian cities this year. RaRa also partners with brands, small e-commerce businesses and seller aggregators. Some notable clients include e-commerce platform Blibli, coffee delivery startup Kopi Kenangan, Grab Merchant, healthcare platform Alodokter and grocery store Sayurbox. RaRa Delivery says its daily order volume has increased at least 15 times over the past years mostly because of the grocery and medical deliveries during Pandemic.
Before launching RaRa Delivery, co-founder and chief executive officer Karan Bhardwaj worked at Unilever, managing its e-commerce supply chain in Southeast Asia and Australasia. During that time, he dealt with many kinds of distribution channels, including marketplaces, e-commerce aggregators and last-mile delivery providers. Over the past few years, Bhardwaj watched customer expectations for deliveries change. Many are no longer satisfied with even next-day delivery. They want their orders delivered the same day, often within a few hours. “A good experience over time becomes a need rather than a luxury,” said Bhardwaj. The United States has Amazon Prime, China has courier service SF Express and South Korea has Coupang, but “same-day delivery adoption has not reached its true potential in Indonesia because of the lack of the right supply solution, and that’s exactly what we are trying to crack.”
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