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Swiggy Partners with Goa Government to Launch Chavath e-Bazaar on Swiggy Minis
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ByStartupStory | September 15, 2023
Swiggy has partnered with the Government of Goa to launch Chavath e-Bazaar on its ‘Swiggy Minis’ platform, aimed at promoting entrepreneurship and supporting women’s self-help groups (SHG).
The memorandum of understanding (MoU) was signed between Goa’s Chief Minister, Dr. Pramod Sawant, and Dolly Surekha from Swiggy. The initiative, starting on September 16th, will create an e-Chavath Bazaar section on Swiggy Minis, allowing consumers to purchase homemade festive sweets and snacks from local Goan entrepreneurs. This partnership aims to empower local entrepreneurs, especially women and self-help communities, while preserving Goan culture and traditions.
Nandan Reddy, Co-founder of Swiggy, said, “Swiggy is honored to partner with the Government of Goa for the Chavath e-Bazaar 2023. This initiative enhances accessibility and convenience for consumers, offering a seamless way to connect with local entrepreneurs. By bridging tradition and technology, it empowers entrepreneurs, especially women and self-help communities, to preserve our culture and provide wider access to Goan sweets and snacks this Ganesh Chaturthi.”
“We’re thankful to the Hon’ble Chief Minister Dr. Pramod Sawant and everyone involved in bringing this initiative to life. Together, we’re fostering economic growth and celebrating the vibrant spirit of Goa,” Reddy added.
Swiggy Minis provides visibility and access to consumers for small-scale entrepreneurs, and Swiggy is providing training in online order management and operations to ensure a seamless festive shopping experience.
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