Live-commerce platform Peepul Tree raises $6 Mn in seed funding round led by Elevar Equity
- ByStartupStory | January 11, 2023
Peepul Tree, a live-commerce platform that connects Indian artisans and their crafts to global consumers, has raised $6 million in a seed funding round led by Elevar Equity.
The funds will be used by the startup to hire content creators to market their collections, which will highlight the rich heritage behind the products and strengthen the storytelling.
Peepul Tree will also use the funds to digitise the artisan supply chain and develop technology that will bring artisans, content creators, and customers together on a single platform.
With this round, Peepul Tree hopes to support 100,000 artisans and over 500 crafts, as well as onboard 1,000 content creators, by the end of 2023.
“We are committed to providing access to a global marketplace and a credible platform to artisans that have been at the helm of safeguarding centuries-old traditions and sustainable processes while ensuring the consumers discover and take back a conscious retail experience of a lifetime,” said Anish Williams, Founder, Peepul Tree.
“This investment in Peepul Tree, in line with our other recent investments, showcases Elevar’s strong belief in the potential of rural India and is an opportunity to impact the livelihoods of millions of rural households,” Jyotsna Krishnan, Managing Partner, Elevar Equity, said. “While there are many players addressing this market, the nuances of business models differ significantly, and Peepul Tree is unique in its DNA that builds for the artisans.”
Founded by Anish Williams, Mini Menon, and Priya Jayaraman in 2022, Peepul Tree is a storytelling-powered live commerce platform. It aims to elevate the artisanal community in India by developing a global brand for handmade and sustainable Indian products and generating consistent demand for them.
The company works hand in hand with artisans, creators, communities to flourish supply, increase demand via a cluster-based approach. It uses a digital platform to manage the entire supply chain for the global consumers.
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