Shaka Harry secures $2 million in its seed round of funding led by Better Bite Ventures and others
- ByStartupStory | July 20, 2022
Liberate Foods, a plant protein firm with a meat alternative line, Shaka Harry, has obtained a total investment of $2 million in a seed funding round led by Better Bite Ventures, Blue Horizon, and Panthera Peak, a venture debt fund. Dexler Holdings, Chef Manu Chandra, and a collection of domestic family offices and angel investors are among the other investors.
Anand Nagarajan, co-founder of Shaka Harry said, “It is the most exciting time to establish a consumer brand on the smarter protein platform. In the online retailers where we are present, our brand already has the best performance. Compared to the competition, our products perform notably better in terms of flavour and consumer opinion. The food industry has the potential to significantly increase sustainability. The Shaka Harry team is ready to create the market-dominating brand for plant-based products thanks to internal flavour and taste solutions and an experienced workforce.”
Sandeep Devgan, co-founder of Shaka Harry stated, “Plant-based meats have a vast scope of popularity in India, particularly among the expanding flexitarian population. Shaka Harry has made a positive impact. We were able to provide Indian consumers with a first-of-its-kind ‘just-like-chicken’ & ‘just-like-mutton experience’ minus the guilt by teaming with renowned flavorists who are masters at reproducing dramatic meaty top notes using vegetarian ingredients.”
About Shaka Harry:
Anand Nagarajan, Sandeep Devgan, Hemalatha Srinivasan, Ruth Renita, and Anoop Haridasan formed Liberate Foods. Shaka Harry, one of the fastest growing plant-based meat businesses, provides a variety of meal and snack products inspired by Indian cuisine and palate. Snacks and meal accompaniments are available. The product has a special advantage because of the brand’s collaboration with one of India’s top chefs.
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