Pet food startup Dogsee aspires to be a Rs 500 crore company in the coming 3 years
- ByStartupStory | May 10, 2022
Dogsee, a startup focused on creating healthy vegetarian dog treats claims to be expanding at a rate of 10-15% quarter to quarter and has witnessed 200% growth in the last two years. Dogsee Chew is a Bengaluru-based was founded by the husband and wife duo Bhupendra Khanal and Sneh Sharma in the year 2015. It provides 100% natural, gluten-free and grain-free treats to dogs. It also aims to overpower the chemically manufactured and preservatives infused dog treats with more natural options.
The company was founded with an initial investment of about 50 lakh. It closed FY22 having a revenue run rate of Rs 100 crore and is targeting to achieve Rs 300 crore in the current financial year. The company is working currently in more than 5,000 retail stores across 30 countries. It has over 30+ SKUs with a sales volume of over 100 tonnes per month. The company products are also available in all major veterinary clinics all over India. Dogsee also sells through its own website and other marketplaces like Amazon, Flipkart, Bigbasket, as well as Instamart and others.
Bhupender said that the treats available in the markets are made up of rawhide which is usually treated with strong chemicals and preservatives that are very harmful to dogs. The startup also launched its flagship product the Dogsee Chew Hard Bars which are long dental chews made up of cow and yak cheese. These can also be customised based on their size, age and breed, it also helps fight plaque and tartar. The company’s product line also incorporates Dogsee Chew’s Puffed Treats and Dogsee Crunch.
He further added that cheese treats are a very new concept in India and also the company was the pioneer in introducing Himalayan cheese treats in India. The company competes with prominent players like Pedigree and Royal Canin along with some globally established players like Himalayan Dog Chews, Yakkers and so on.
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