Funding Alert
Mexico’s tool for digitising restaurant : Parrot, takes in $9.5
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ByStartupStory | January 11, 2022
Roberto Cebrián and David Villarreal had both worked with restaurants in Mexico and saw that many were not prepared to adapt their operations rapidly, so they grabbed at the chance to assist them.
Cebrian said ‘The downside of the pandemic was that all restaurants were closed.’ With the goal of reversing this tendency, they founded Monterrey-based Parrot in April 2020 and introduced ParrotConnect, a point-of-sale software for restaurants that allows them to digitise and capitalise on the home delivery boom to accelerate growth, in 2021.
Many establishments, Cebrián told TechCrunch, were juggling an average of three delivery apps and 15 distinct menus at each location. When orders were transmitted from the apps to the restaurant’s point-of-sale software so they could be processed, connectivity challenges and menu inaccuracies caused anywhere from 10% to 15% of orders to be erroneous or late.
Instead, ParrotConnect allows restaurants to consolidate all of their disparate activities — such as table service and online orders — into a single administration platform.ParrotConnect is presently used at over 500 restaurants in Monterrey, Mexico City, and the Riviera Maya, thanks to the company’s collaboration with over 60 collaborators.
The firm said on Monday that it had raised $9.5 million from F Prime Capital to continue developing ParrotConnect and expand its reach in Mexico. The fresh cash brings the company’s overall funding to $11.7 million.
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