Funding Alert
Restaurant PoS startup Petpooja raises $4.5 million in Series B round of funding
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ByTejika Bajaj | November 16, 2021
The Ahmedabad based Petpooja has raised $4.5 million in its series B round of funding led by Aroa Ventures (Family Office of OYO). The round also saw participation from GVFL, Udaan, Dr Mayur Desai and other angel investors.
The startup aims to utilize the funds thus acquired to bring 1.5 lakh outlets over the next two years on the platform, expand its reach in Middle East and African Regions and leverage its network effects to allow its restaurants to band together for bulk purchases of ingredients and equipment.
Talking about the recent infusion of capital, the Co-founder of Petpooja, Parthiv Patel, said, “The simplicity of our product, combined with 24×7 support, is exactly what SMBs need to automate operations and bring in efficiency in a highly competitive foodservice market. Foodservice has been the most digitised market with over 100 B2C players in the field, including delivery aggregators, dine-in ordering, online ordering, table reservation, loyalty, payments, ERP, etc. Our 100+ integrations allow restaurateurs to manage and interact with all these players from a single screen”.
Founded in 2014 by Apurv Patel and Parthiv Patel, Petpooja started off by offering a billing point-of-sale solution to food outlets. It has now grown into a complete restaurant operating system with an entire suite of modules required by F&B outlets including inventory management, CRM, online ordering, payments and analytics. The core focus of the startup has been to power small and individual outlets. It has till date cover 95 percent of India’s $40 billion+ foodservice industry.
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Clean-label food brand Anveshan has raised Rs 150 crore (nearly $16 million) in a Series B funding round led by Vertex Ventures Southeast Asia & India. The round also saw participation from International Finance Corporation (IFC), Swiggy co-founder Sri Harsha Majety, and existing investors including Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt co-founders Aman Gupta and Sameer Mehta. Entrackr had exclusively reported the development last week. According to Entrackr’s estimates, the funding valued the company at over $90 million. The fresh capital will be used to strengthen manufacturing capabilities, accelerate product development, expand offline distribution, and deepen its digital presence. The company also plans to invest in sourcing infrastructure, procurement systems, quality assurance, and testing capabilities while expanding partnerships with micro entrepreneurs and traditional producers. Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan sells minimally processed food products including A2 bilona ghee, cold-pressed oils, raw honey, atta, and other traditional nutrition-focused products. The startup operates through a network of rural producers and micro entrepreneurs across the country. Anveshan claims to be operating at an annual revenue run rate of Rs 280-300 crore and is targeting Rs 1,000 crore in revenue over the next 24-30 months. The company plans to expand its atta portfolio, strengthen its owned digital channels, scale offline distribution, and continue investing in product innovation. For the fiscal year ended March 2025, Anveshan reported a 64.6% increase in operating revenue to Rs 77.08 crore from Rs 46.84 crore in FY24. Its losses widened to Rs 11.88 crore in FY25 from Rs 5.74 crore in the previous fiscal year....
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