Restaurant PoS startup Petpooja raises $4.5 million in Series B round of funding
- ByTejika Bajaj | November 16, 2021
The Ahmedabad based Petpooja has raised $4.5 million in its series B round of funding led by Aroa Ventures (Family Office of OYO). The round also saw participation from GVFL, Udaan, Dr Mayur Desai and other angel investors.
The startup aims to utilize the funds thus acquired to bring 1.5 lakh outlets over the next two years on the platform, expand its reach in Middle East and African Regions and leverage its network effects to allow its restaurants to band together for bulk purchases of ingredients and equipment.
Talking about the recent infusion of capital, the Co-founder of Petpooja, Parthiv Patel, said, “The simplicity of our product, combined with 24×7 support, is exactly what SMBs need to automate operations and bring in efficiency in a highly competitive foodservice market. Foodservice has been the most digitised market with over 100 B2C players in the field, including delivery aggregators, dine-in ordering, online ordering, table reservation, loyalty, payments, ERP, etc. Our 100+ integrations allow restaurateurs to manage and interact with all these players from a single screen”.
Founded in 2014 by Apurv Patel and Parthiv Patel, Petpooja started off by offering a billing point-of-sale solution to food outlets. It has now grown into a complete restaurant operating system with an entire suite of modules required by F&B outlets including inventory management, CRM, online ordering, payments and analytics. The core focus of the startup has been to power small and individual outlets. It has till date cover 95 percent of India’s $40 billion+ foodservice industry.
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