News Update
Twitter rolls out labels for bot accounts
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ByStartupStory | September 11, 2021
Twitter has announced a new feature allowing accounts to self-identify as bots, by adding a label to their profile. This new launch is twitter’s first live test of new labels for bot accounts, which it says will help users ‘identify good bots from spammy ones’.
On Thursday, the company announced it would begin testing out labels for some automated accounts, better known as Twitter bots, to let users usher out which ones are helpful, and which should be removed.
The new bot labels will include a bot icon beneath the profile name listing, with an additional indicator of the human-run account that manages the bot.
The company gave examples of “good bots” including accounts that share vaccination updates, information about the seismic activity, or material from public museums. When these accounts let us know they’re automated, we get a better understanding of their purpose when we’re interacting with them.”
The new feature will not be mandatory. Twitter said they were launching it to a small number of developer accounts and was planning to roll it out to all developers by the end of the year.
Bots are often associated with misinformation on social media platforms – and have caused a major headache for the company. The company aims to continue to remove inauthentic accounts it deems to break the company’s platform rules. The company believes the labels will increase the legitimacy of such accounts and build trust and transparency with their audiences.
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Clean-label food brand Anveshan has raised Rs 150 crore (nearly $16 million) in a Series B funding round led by Vertex Ventures Southeast Asia & India. The round also saw participation from International Finance Corporation (IFC), Swiggy co-founder Sri Harsha Majety, and existing investors including Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt co-founders Aman Gupta and Sameer Mehta. Entrackr had exclusively reported the development last week. According to Entrackr’s estimates, the funding valued the company at over $90 million. The fresh capital will be used to strengthen manufacturing capabilities, accelerate product development, expand offline distribution, and deepen its digital presence. The company also plans to invest in sourcing infrastructure, procurement systems, quality assurance, and testing capabilities while expanding partnerships with micro entrepreneurs and traditional producers. Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan sells minimally processed food products including A2 bilona ghee, cold-pressed oils, raw honey, atta, and other traditional nutrition-focused products. The startup operates through a network of rural producers and micro entrepreneurs across the country. Anveshan claims to be operating at an annual revenue run rate of Rs 280-300 crore and is targeting Rs 1,000 crore in revenue over the next 24-30 months. The company plans to expand its atta portfolio, strengthen its owned digital channels, scale offline distribution, and continue investing in product innovation. For the fiscal year ended March 2025, Anveshan reported a 64.6% increase in operating revenue to Rs 77.08 crore from Rs 46.84 crore in FY24. Its losses widened to Rs 11.88 crore in FY25 from Rs 5.74 crore in the previous fiscal year....
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