Zomato is in talks with restaurants about using cloud kitchens to deliver orders in 10 minutes
- ByStartupStory | March 19, 2022
Zomato is in talks with a number of existing restaurant partners as well as cloud kitchens to offer ultra-fast food delivery. Food will be delivered in ten minutes, according to the plan. The talks between Zomato and other restaurant partners are still in the early stages, but the goal is to deliver food to customers within 10 minutes.
The corporation is expected to launch a trial program in a few locations starting in April, with Gurgaon likely to be the first, according to the people, who spoke on the condition of anonymity because the experiment has not yet begun.
According to an industry insider, Zomato experimented with a 10-15-minute meal delivery in four sites in Bengaluru last year, and the current expansion plan is being structured based on those learnings. According to the person, it is working on a plan for quick delivery, with an internal goal of delivering in under 20 minutes depending on the cuisine and area.
The food-delivery company is looking into a variety of options, including using warehouses from its business-to-business supplies division, Hyperpure, for restaurant partners, or leasing out new facilities. It’s also looking into concepts where restaurants may directly supply certain menu items. Hyperpure was stated to be available in nine cities by Zomato after the December quarter. Since its IPO in July, it has grown its investment in the company.
The instant delivery test comes as part of the company’s $400 million commitment to build the quick-commerce sector in India, as well as continuing talks to merge with ultra-fast grocery delivery startup Blinkit, according to ET on March 15. The corporation also revealed that a deal to loan $150 million to Blinkit in stages had been authorized.
Mukunda Foods, a food robotics startup that designs and builds smart robotic equipment to automate food preparation for restaurants, received a $5 million investment from Zomato, which is likely a strategic commitment to grow ultra-fast deliveries.
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